Blog
The Visibility Reset
Your next buyer might never visit your website Your best prospect could read your expertise today and never see your logo... Not because they don't like you and not because your site looks dated. It's because Google now answers their question before they click. Google...
France just made “cheap” look expensive
If your business model depends on speed and silence, France just created rules that force fashion brands to show their workings, price their impact, and stop selling through hype. This matters to you in Scotland, even if you never ship a single garment to Paris....
Scotland Does Not Need More Accelerators, It Needs One Shared Route Map
Scotland does not lack support. It lacks alignment. This week, The Hunter Foundation published an Entrepreneurs Manifesto for Scotland, calling for a RESET across Rates, Energy, Skills, the Entrepreneurial ecosystem, and Tax. It claims Scotland could grow the economy...
SPACESUIT, Farming Fashion – now that’s niche.
I have a soft spot for designers who make things you actually live with. Not just the “special occasion” pieces that sit in the wardrobe like a museum exhibit, but the everyday things that get pulled on without thought, because they feel right, and they work. This is...
Get out!
I keep coming back to the same thought whenever I walk out my front door and point myself towards a hill, a path, a river, or just a stretch of weather that feels vaguely Scottish enough to count as “the outdoors”. We don’t have an access problem. We have a connection...
Caroline Chao and the Roll-Up Chair
G-Star RAW denim gets a second lifeI remember the first time I saw denim used outside of fashion. It was the early 1990's, on a patchwork sofa in a studio in Shoreditch, stitched together from old jeans and jackets, each seam carrying a memory of a night out, a trip...
The Future of Growth Lies in the People You Trust
More and more of us are becoming automation experts as we are driven towards higher productivity in a world of marketing noise... But business growth is not driven by software alone. It comes from the people you know, the people who know you, and the people who are...
New research on how manufacturing choices influence microfibre release in textiles
The recent research from the University of Leeds' School of Design highlights how manufacturing choices, such as yarn spinning techniques and fibre compositions, can significantly influence microfibre release during laundering. For UK-based textile manufacturers...
International Day of Zero Waste 2025
30th March 2025, UN's day of ZERO WASTE You've heard it before, every second, a truckload of discarded clothing ends up in landfills or is incinerated. The fashion industry has a problem. It produces too much, wastes too much, and pollutes too much. In 15 years,...
Fashion’s Land Footprint—Why What We Wear Matters
As a child two generations from farmers, the land isn’t an abstract idea for me, it’s woven into who I am. I understand, in a way that only experience can teach, that the soil we walk on today feeds tomorrow. But what happens when the fashion industry, a juggernaut of...
because you’re gorgeous
You’ve seen it happen. A product launch, a campaign, or a bold brand statement gets attention for all the wrong reasons. But sometimes, that same flash of controversy creates enduring loyalty. How? The answer lies in how stories are told, captured, and leveraged. I...
Is the Future of Marketing Community Building?
Is your marketing strategy outdated? It’s not a question of if, but when you'll notice. The rules have changed. Search engines now punish the old SEO tricks. Social media platforms feed viewers the same type of content repeatedly. They're playing a game designed to...
How to grab the attention of the Netflix generation
The Netflix and TikTok generation has entered the workplace. Their phones ping constantly. Their thumbs scroll faster than the eye can track. They live in worlds where a swipe decides fate, like, pass, or follow. So, how do you, as a marketer, cut through this noise?...
Where do you start when you’re running low on leads?
You’ve got a solid B-2-B business with a website that ticks all the boxes. It tells your story, shares glowing case studies, and is packed with personal recommendations. When new people visit, your sales conversion is decent. But there’s a catch, you’re just not...
Your Brand Identity
The Heartbeat of Your Business Your brand identity is the essence of your business. It’s what the business stands for, what you promise, and how you present yourself to the world. It’s your business name, your logo, your tagline. It’s the tone of your emails and the...
Transforming Your Organisation’s Dynamics
Be a Demonstrator, Not a Protestor When I pivoted to marketing over 20 years ago, I quickly learned that creating change isn’t about shouting the loudest. It’s about demonstrating a better way. Not that I'm pointing fingers at politicians but a world where...
Burberry’s CEO Shuffle
Burberry, an iconic British brand, recently made headlines again with the news of another CEO change. In a past life I was part of their buying team and have a different take on it than most. In its current iteration as a high-end fashion house it's struggling to find...
Website Build Checklist
The website design checklist There are a tonne of places to start and questions to ask when building or designing a new website for your business. The following lists are a great place to start. We’d recommend you cut and paste the questions below and drop them into...
The Inspiring Work of Boom Saloon
A beacon of ingenuity, a global movement pulsating with the rhythm of positive change, this is the world of Boom Saloon. Boom Saloon are on a trailblazing mission to democratise creativity, harnessing its power to drive meaningful impact across communities worldwide....
The Magic Behind Introducing Innovation and Efficiency To The NHS
In the NHS where time is of the essence, and the health and well-being of individuals hang in the balance, medical devices are not just tools; they are beacons of hope, designed to shorten ailment waiting times and bring solace to those in need. But how do these...
Is Edinburgh Still the Jewel for the High-Net-Worth in 2024?
In a world where the stability of borrowed money often dominates headlines, it's crucial to peer beyond the conventional. Edinburgh, with its enchanting blend of heritage and innovation, continues to offer a compelling narrative for those looking to invest in a locale...
ESG, From Buzzword to Business Backbone
I don't know about you, but I've observed a seismic shift in how businesses approach their Environmental, Social, and Governance (ESG) policies. No longer are they confined to the back pages of an annual report, these policies are now at the forefront of brand...
Blindness
A recent art installation by Behnaz Farahi, titled "Blindness" eloquently captures the harrowing consequences of excessive force used against protesters around the world. (see link at the end of this post) "Blindness" is more than an art piece; it's a stark reminder...
Stella McCartney’s 100% Mirum handbag
Biofabricate Summit, Paris. Imagine a world where fashion, so often critiqued for its environmental impact, finds salvation in the arms of biotechnology. This summit, was not just a gathering; it was a beacon of hope for a sustainable future, a place where the...
Feeling the Beat Beyond Words
The Trouble Funk Approach: Listening Beyond Words Trouble Funk, an iconic band known for their full-on energetic performances and powerful lyrics, once painted a vivid picture of this phenomenon in their song "Pump Me Up". They weren't just playing music; they were...
Marketing tactics for a market downturn
As I sit in my Edinburgh office, rain pattering against the windowpane, I find myself pondering the formidable challenge that looms ahead: the predicted recession of 2024. However, I believe that within every challenge lies opportunity – an opportunity to adapt,...
A Revolution in Seasonal Gifting Is Upon Us
It's a well-known, almost charmingly quaint scene: the manic acquisition of Christmas ornaments gleaming with the promise of joy, plastic heavy gifts wrapped in the shiny deceit of fleeting happiness, all culminating in a mountain of post-festivity detritus bound for...
Measuring by GDP needs to die
A Journey Towards a Regenerative Society: Rethinking Growth in the Modern World In my quest to explore and understand the intricacies of the circular economy and regenerative textiles, I've stumbled upon a fundamental truth: the world as we know it is evolving at an...
Initiative Promises A Sustainable Future
Initiative Promises A Sustainable Future In a world where sustainable practices are no longer a choice but a necessity, we at Social Tailor stand firmly behind ventures that not only foster economic growth but also prioritise planetary health. It is with immense...
The Revolution London Fashion Week Didn’t Know It Needed
From Fast Fashion to Circular Chic It's not every day that you find yourself questioning the fundamental values of something as iconic as London Fashion Week (LFW). But here I am, coffee cup in hand, data spread across my screen, thinking about how this glorious...
Zig-a-Zig Ah
Why Your SME Should Zag When Everyone Else is Zigging: A Real-World Guide to Market Differentiation Small and Medium Enterprises (SMEs) often find ourselves in a sea of competition. With today’s rapidly evolving markets and consumer behaviours, standing out from the...
Is Sustainable Prosperity A Dirty Statement?
The concept of prosperity has long been associated with economic growth and material accumulation. However, as the global community faces pressing challenges such as climate change, resource depletion, and social inequality, the traditional notion of prosperity is...
Damit – More Sexy Marketing Tips That Work!
Maybe you don't need them because ChatGPT will do it for you... on the other hand it's good to have them jotted down going into a meeting...
Exploring the World of Regenerated Textiles: A Sustainable Solution
In recent years, the fashion and textile industries have been witnessing a significant shift towards sustainability. As environmental concerns continue to rise, consumers and manufacturers alike are seeking innovative ways to reduce waste and minimise the industry's...
Regenerative Textiles Scotland, Exhibition and Symposium 2023
Edinburgh, Scotland, June 27, 2023 – A new era in the Scottish textile industry is being unveiled, as Regenerative Textiles Scotland (RTS) prepares to launch its inaugural event, symposium, and exhibition this July at the historic Dovecot Studios in Edinburgh. The...
Are your wardrobe choices secretly superheroes, helping heal our planet?
Image Credit: Stella McCartney 2023 Most believe that being eco-conscious in fashion means simply recycling clothes or buying fewer items, but there's a far more powerful tool to harness. Regenerative Textiles Click through image deckRegenerative fashion goes beyond...
Best Design Professional
As a professional content designer, I was reminded this weekend by a newsletter* I received, to share what I believe makes great design. The newsletter (quite rightly) leaned on the brilliant Dieter Rams and his 10 Principles. Whilst they don't detail circular design...
How to set up a CIC
I've been asked a few times - here are the steps: (All external links in this post open new windows) Understand the CIC structure: Familiarise yourself with the concept of a CIC and its legal structure. A CIC is a special type of company that operates for the benefit...
Web 3.0, Artificial Intelligence (AI), and the Metaverse Are You In On It?
Web 3.0, Artificial Intelligence (AI), and the Metaverse are reshaping the digital landscape. What is Web 3.0? Web 3.0 refers to the next generation of the internet. Unlike the current web, which is dominated by large corporations that control the data and...
Digital Content Design Must Include Accessibility and Inclusiveness
Accessibility and inclusiveness are essential aspects of content design for web and social platforms in all its forms, including film, graphic, and audio. Another critical aspect of content design is ensuring that the content is accessible and usable across multiple...
Blogging For Business Development
If you're running a business, blogging can be an excellent way to connect with your audience and build your brand. A well-written and informative blog can help establish your authority in your field, improve your search engine rankings, and generate leads for your...
Tiktok and John Duncan Fergusson, your next marketing campaign
When it comes to art, there are countless artists who have made a significant impact on the world. One such artist is JD Fergusson, a Scottish painter who was a member of the famous Scottish Colourists group. His works were highly influential in the development of...
Scottish Colourist, Inspiration For Your Next Marketing Campaign
John Duncan Fergusson was a Scottish painter who lived from 1874 to 1961. His life and career offer valuable insights into the world of marketing and advertising, particularly in the realm of creating brilliant creative campaigns. Embrace experimentation: Fergusson...
The missing ingredients to Whisky in 2023
The Scottish whisky industry is one of the most important industries to the country, with a long and storied history that dates back hundreds of years. However, in 2023 there are some notable gaps in the industry that could be addressed to help it grow and remain...
Recruiting in 2023
Beyond agencies and job boards what approach do you take? Recruiting top talent for your organisation can be a challenging task, with the right approach, it can be a rewarding one. Here are some of the best pieces of recruitment advice (from our research) ever given...
Why Choose An Agency?
In order to remain competitive, businesses must be willing to explore new, innovative tactics for growing their brand and reaching new customers. One way to do this is by working with an external agency that specialises in creative marketing and advertising. There are...
Tips for Marketing Circular Economy Luxury Product
Marketing Luxury Circular Economy Products: Strategies for Success As more consumers become environmentally and socially conscious, the demand for luxury circular economy products is on the rise. But how do you effectively market these products to a discerning...
Writing a new start
HELP WANTEDAs an avid reader and collector of non-fiction books, oh wait I seem to be collecting poetry and bought the brilliant 'boy friends' by Michael Pedersen, just realised I'm talking nonsense... let's start again. Hello again dear reader, I'm biting the bullet...
Unfair advantage
An ode to Dave TrottJim Clark OBE was a British Formula One racing driver from Scotland, who won two World Championships, in 1963 and 1965, he also won the Indianapolis 500 in 1965. In marketing and advertising we are usually asked to create something that will give...
Our House Is On Fire, Embrace the Circular Economy
With dwindling resources, a virus upsetting international trade, as well as new trade tariffs making it more sense to use what we have within the UK to create our own growing economy. There are now grants and funding available to companies that wish to adopt...
Colin Gilchrist
Hello. Colin Gilchrist here. I was born in Edinburgh, Scotland in February 1966. Not in the middle of the city you understand, but in a hospital. I identify as a middle child...
Marketing Insights For 2020
Following the series of Instagram and Facebook posts on Social Tailor pages, I reveal in "long-form" the full set of images and copy (extrapolated) to assist, question and highlight some of the tactics and approaches that could be looked at and adopted.*i If you...
Why Do Textiles Manufacturers Insist On Using Poly-Cotton for Bag Linings?
I put this question to the team at Kalopsia, they are a clothing and accessory manufacturer in Edinburgh. Kalopsia is: Woman Boss Running a factory in the city of Edinburgh Manufacturing textile products A circular business model A social enterprise, paying a living...
10 Best Marketing Strategies For Small Business
I am one of life's list writers, I write lists for just about everything and I know only too well that most of us don't take the time to stop, look up from our screens and breathe. And when we are looking at our screens we want quick, shortcuts, bullet-points, not a...
Organic Cotton Versus Polyester
It takes more water than a human can digest in over 3 years to produce one single organic cotton t-shirt. Put into context, it has been reported that England will run short of water within 25 years. Polyesters are made from man made, fossil fuels yet they are more...
A Naked Highlander At Belladrum
If you're heading to Belladrum's Tartan Heart Music Festival tomorrow (1st to 3rd August 2019) look out for the NAKED HIGHLANDER! And, no - I'm not talking about Finlay wilson the Kilted Yogi! Why? There's been a trend of late to buy a tent and sleeping-bag when...
Fashion Will Change The World – Look At Prickly Thistle!
#BUILDTHEMILL - A Project Building a Fashion Global Revolution from the Scottish Highlands from Prickly Thistle on Vimeo. Clare Campbell and the team at Prickly Thistle are in the closing stages of their #BUILDTHEMILL campaign to bring passion, focus, purpose and real...
5 Tactics for Managing Online Reviews, the Good, the Bad and the…
It's long been known that promoting the Google review of your business can be a risky strategy - particularly when you are in the hospitality industry - it's a really hard gig to manage when your employees could be wearing uniform / branded merchandise after work......
Future Textiles in a Sustainable World
We all know that there are mountains of plastic, filling landfill, polluting our oceans and being shipped from one country to another. At the end of 2018 China banned the import of international plastic waste and the quantity sent to Malaysia went through the roof....
Scottish Fashion and Kilts by Siobhan Mackenzie
Siobhan's collection is stocked in Bergdorf Goodman, next to Prada, Gucci, Jimmy Choo... this is no run of the mill, twee attempt at Scottish fashion, this is the real thing. Having shown at Paris Fashion Week and with a vision to go from international to global...
5 Summer Beauty Trends That Have a Social Conscience
It has never been an easy task switching up your beauty regime, particularly when it means going green and ditching some of your old favourites. But the time has come. Cruelty free, sustainable and kind to the skin cosmetics are the latest trends. So, where to start?...
KAREN MABON, LET’S GET PERSONAL
If you know Karen, there's a good chance you've read the same thing over and over - she's a single minded, trail blazing, creative woman from Scotland (the Black Isle), that loves life, laughs a lot, enjoys fizz and used to be caught behind the bike shed, fag in hand....
Beira Awakes in Edinburgh and Milan
This morning I was speaking with Dr. Antoinette Fionda-Douglas about the imminent launch of the socially conscious, luxury fashion brand, BEIRA (the website goes live Wednesday 13th March 2019). Firstly, who is Antoinette? Her LinkedIn profile headline reads:...
Social Conscience, Luxury Brand
I am in the pursuit of those socially conscious brands to highlight, share and bring to our little corner of the world. Does such a thing exist? A social conscience and luxury brand. What is luxury? In the dictionary it simply states: "a state of great comfort or...
A Series of Social Tailor Posters
Feel free to share, borrow, steal...
Getting Ahead When It Comes to Beach Fashion in 2019
Fashion is not restricted to formal, informal, nightwear and daywear. No, there is also a certain style to be found when it comes to what you wear to the beach. And there are also a lot of opinions as to what will actually be in style and worth wearing in 2019 - some...
Balenciaga’s Decision of Moving Their Whole Footwear Production to China
Balenciaga has made the bold decision to move production from their Italian factory to China, a surprising revelation to many. The change was not explicitly announced by Balenciaga, whose shoes often retail around $750. So, has their choice to move production...
The Kingdom of Harvey Nichols
For any new brand entering the luxury market one of the first desires is to be featured on the shelves of Harvey Nichols - this is no easy thing to achieve. 14 months ago I entered the Edinburgh store with Imogen from Kingdom Scotland discussing this very subject and...
3 Reasons A Website Will Benefit Your Business
Whether your company currently has a website or not, it needs to be finessed until it is perfect. The reasons for this will be outlined below in three parts, as having a strong online presence is incredibly important for the success of your business ventures. When...
6 Lingerie Trends That You Will Want To Try
Autumn is perfect for experimenting with your wardrobe thanks to the endless layering opportunities, but don’t let that limit you to your clothes. It’s also an ideal time to switch up your underwear style. Everyday lingerie doesn’t have to be boring and plain for it...
4 Sustainable Brands that are Making a Difference
As some countries make changes to see the environment better protected from unnecessary hazards, so are some businesses. There are a handful of clothing designers taking sustainability further than most and leading the march on changing the way their world...
How Streetwear Impacted Gymwear And Vice Versa
As discussed by major designers in the fashion business, ranging from Riccardo Tisci to Kim Jones, through the bright newborn star Virgil Abloh, streetwear is a matter that is heavily contaminating every single aspect of the fashion industry, even those brands that...
PURE Conscious
PURE London has recognised the global shift towards the super conscious shopper - the organic, the ethical, the short design run, the limited edition, the rare and exclusive artisan products... this year the UK's biggest trade show launched their new element Pure...
Louis Vuitton In 2018: Rebranding A Titan
Louis Vuitton has always been one of the most (if not the most) important fashion brands in the world. In 2017 the French brand decided to rebrand itself into a more modern, extravagant and streetwear-related boutique brand. By adding the creative genius of Virgil...
How Resellers Are Moving The E-Commerce Fashion Business
E-commerce has changed a lot since it started with platforms like eBay, years ago. The fashion business, in particular, is something that will keep on moving the entire e-commerce machine, also given the fact that it's now normal practice to order pieces of clothing...
Luxury Streetwear And Why It’s Controlling The Fashion Market
Since 2013, streetwear has become one of the biggest (if not the actual biggest) focuses on every single brand's line. It all started when Virgil Abloh's very own OFF-White broke the barrier between what was the previous idea of "streetwear", by giving every piece a...
5 Key Upcoming Events to Follow in 2018
While we might be almost halfway through 2018, there are still plenty of exciting events to look forward to within the coming months. If you want to ensure you do not miss one important moment, here are the five key events to follow in 2018. 1. The Royal Wedding The...
Gaming Will Change Education
I enjoyed primary school, I didn't enjoy high school quite as much, I was successful at the extra-curricular stuff, sports, music, art... was that the fault of the school, the lesson planning, the teachers? We all get quite passionate about our schooling, particularly...
Influencing Consumers The 5 Most Powerful Digital Marketing Trends
Almost every industry will be filled with competitors hoping to dominate a market. Your success will not only come down to the quality of your products and services, but your company’s ability to market itself to its key demographic. If you want to continually...
Four Ways to Keep Up with Customer Demand
Having an efficient supply chain management system that responds quickly and smoothly to fluctuations in customer demand is essential if you want your product-oriented business to succeed. Here are four ways to ensure your business stays ahead of the curve. Use...
Improving Your Online Presence for Employees and Customers
Your website is your online contact for potential employees and customers. It is your global face for the world, and it needs to look great. The more effective and beautiful your website design, the better you will be at hiring, managing, and creating loyal customers....
2 Reasons Why Your Email Campaign May be Ineffective
Creating and implementing an effective email marketing plan can be a struggle at times. There are many marketing issues the modern marketer may be faced with, however, there are also a lot of solutions. Firstly, to create a successful email campaign, you need to...
How to Improve Your Style on a Budget
Many people want to look and feel stylish, but unfortunately, don’t have the finances to match their dream lifestyle. We are therefore going to show you how to improve your style on a budget. Buy High-Quality Clothing from an Affordable Brand Affordable brands do not...
Ways to Increase Your Brand’s Impact
Building a strong brand is imperative to your business’s success. Beyond having a memorable logo, slogan and aesthetically pleasing colour scheme, it increases the value of your company and can make retaining and acquiring customers easier. It represents everything...
Retail Dreams and Magazines Speaks to Rochelle Burgess, Centre Director, St James
You'll know in Edinburgh that there is one high luxury retail shopping street, no, not George Street, it's Multrees Walk. It is your direct path to the new St James development and has always been directly linked. My connection to Multrees Walk goes back 12 years; my...
What Does Your Website Say About Your Business?
In today’s visual and technological world, there are many ways a company can boost its presence and do effective online marketing. However, some people or small businesses do not realise the damage bad marketing can do. With televisions, cell and mobile phone screens...
Retail Dreams and Magazines speaks to Barry Blamire, John Lewis
The St James Development at the east end of Edinburgh's Princes Street is likely to be the biggest transformation to Edinburgh's retail space in over 100 years. Date for completion is looking like the summer of 2020, that's only three years away. I'm guessing the...
Retail Dreams and Magazines, I Talk To James Godfrey, Partner at Culverwell
Having spoken to Retail owners of city centre businesses I then sought the view of an out of town "Outlet Village", the biggest in Europe (last week). This week I gain an insight from a person who spends their entire time focusing on helping retailers find exactly the...
Retail Dreams and Magazines Goes To The Luxury Outlet Sector
In my quest to better understand the current retail landscape I thought I would widen my horizons from City Centre Retail and look at the luxury end of the out-of-town retail villages. As luck would have it Louisa agreed to give context to her environment and share...
Retail Dreams and Magazines, Charlie Miller Hair
There are some activities that you and I can not live without, getting our hair cut is one of them. The retail space taken up by hairdressing salons compared to fashion or food in our city centre's is much smaller and yet the importance we place on our 6 or 8 week...
For Retail Dreams and Magazines, I Speak to Stewart Christie, Edinburgh
In my quest to better understand the trends of our town centre retail I speak with Victoria Rae (Vixy to her friends), Creative Director and Owner of Stewart Christie. I have to come clean and say I am a huge fan of this business; in Edinburgh it is well known for...
Retail Dreams and Magazines, Ruth MacGilp Speaks about the Scottish Design Exchange
The Scottish Design Exchange is a new concept store, based in Leith's Ocean Terminal Shopping Centre; it's a very different approach to "High Street" or even "Town Centre Retail". It is actually neither of those things, however I was keen to learn more in my quest to...
Retail Dreams and Magazines, Sarah Murray, Owner of Edinburgh’s Jane Davidson
As I continue gathering insights from people in the front line of town centre retail I asked Sarah Murray, the owner of Edinburgh's award winning, luxury women's wear boutique Jane Davidson, to provide her view. I request head shots and store shots to give you some...
Retail Dreams and Magazines, Sarah Connelly, Owner and Director of Odyssey Boutique
Continuing our focus on Retail in 2017 the first of our conversations with People in Retail we hear from Sarah Connelly; William Street in Edinburgh is a haven of boutiques, Sarah runs one of them. Tell me about you, who you are, what you do and what you love most...
Fashion E-Commerce is Moving to High Street, High Street is Getting Personal
One of the biggest players in online luxury fashion has been thinking about "Bricks and Mortar" retail for two years, Farfetch. They identified that currently 90% of all fashion purchases are made at a physical store and their prediction by 2025 is 80%. They will of...
Town Centre Fashion Retail is going through a notable change in 2017
Shops opening, shops closing, buyouts, investments, change of use, sales down, sales levelling, sales up... our high street is definitely evolving. A lot of what I've seen or read about over the last 4 weeks has been to do with the type of retail that is working. I...
Ladies Day, Grand National Event, Key Trends for 2017
Could this be the year that we see a new trend, a vision of elegance, sophistication, confident and demure? Or will our popular dailies feature Hen Parties and unguarded TV personalities slightly at odds with restrictive clothing and heels sinking into the grass?...
Retail Dreams and Magazines.
Our interview series in 2017 is with Store Managers that work and live Retail. As a one time retail manager, I can both sympathise and recognise the opportunity that it offers our brave boutiques and established big brands. I wish to offer up useful insights,...
The Kestin Hare Flagship Store, Leith, Edinburgh
Exciting News! Kestin Hare, Scottish Fashion Retailer of the Year 2016, will open a new unique flagship store for his menswear brand the end of March in Leith, Edinburgh. For those that don't know Leith is a destination location, situated down by the Shore in...
Startup Social Media Tactics, Approach and Strategy in 2017
I was approached yesterday by a school pupil, he has the world at his finger tips and yet was keen to email someone locally (ish) that would give him straight forward advice. He has created an online store where he's selling the stuff he loves, knows is popular with...
London Fashion Week, Men’s 2017
London Fashion Mens Week is off and running; how are you liking it so far? You're not there so you're soaking up the official channels: https://www.youtube.com/user/BritishFashionTV Day 1 Day 2 Or wait, you prefer the Vloggers; getting a first hand insight into their...
Your Vibe Attracts Your Tribe
Image courtesy of https://theobamadiary.com/ Stand out, be found, create a queue, be talked about, "there's someone at the door", "can you answer that, I'm on the phone to..." You've identified a unit to start selling from, only to learn that a new business has tried...
Fight back, be a Disruptor, cause a Stink!
I am not ashamed to say I love REEK PERFUME (link below) and you know what, I have no idea what it smells like. The image above is distracting isn't it. As well as it being: stimulating, confusing, upsetting, awkward, weird, and kind of lovely, if niggling and...
Scotland Manufactures Wax Cotton
I recently visited Halley Stevensons in Dundee who produce waxed cloth for the biggest and best brands in the world. (website below) What is the first name you think of when you think "wax jacket"? Yup, that one and many more are looked after by Halley Stevensons...
The Social Tailor Project (extract)
I have this idea that will exist one day. The idea is simple, in Scotland we will produce brand new, beautiful cloth (textiles) from waste cloth - not "preloved", not regurgitated, washed and dyed bits of old cloth, brand new, wearable and desirable. The execution of...
Aimee and Alison Made in Scotland
Fashioned In Glasgow is a new venture by partners Aimee McBride and Alison Malcolm, who are both lecturers on fashion courses at Glasgow Kelvin College teaching the many facets of fashion, Business Enterprise, Commercial Fashion Design/Illustration, C.A.D for fashion,...
Would you buy it?
We've all heard the tales about the clothing industry - we're leaving 25% of our wardrobe virtually untouched - it's the biggest pollutant of the earth after oil... there all sorts of issues facing the apparel business; which suggests to me there's an opportunity. I...
There’s no Bullshit; it just works!
Fashion Marketing Consumers form impressions of brands and companies based on their gut feeling, the overall perception of the product, the marketing surrounding the product and from past experiences of the product. Brand image is a big deal in the fashion industry....
The Business of Blogging
On Wednesday 18th May 2016 at the Apple Store in Edinburgh, Social Tailor was invited to put together an event for bloggers and businesses interested in learning more about the benefits of blogging. A compact format after the store had closed for the evening. Jadine...
Harvey Nichols does Great Men
There's more than one Harvey Nichols store; the biggest and best (London) is now ready to launch their "Menswear Destination" with the campaign: Great Men Deserve Great Style. Shadi Halliwell, Group Creative & Marketing Director at Harvey Nichols, says: “With the...
The Value of Living Your Values
You’re a genius. Your desktop is unique to you, how you file things, where you place them has YOU written all over them; a friend of yours just knows where you sit and whose laptop it is; it’s you, your personality shines through. You are unique. When you are tasked...
Fashion Revolution Scotland 2016
Social Tailor is delighted to support Fashion Revolution, it is back in Scotland for a third year; calling for greater transparency in the global fashion supply chain and celebrating those on a journey to create a more ethical and sustainable future for fashion. After...
Don’t Buy, Just Borrow?
Have you ever come to the realisation that everything on this earth, created and consumed, returns to this earth? Why do we insist on buying stuff when we will never truly own it? Shouldn't we just borrow it, or lease it, or at the very least buy into a programme of...
History, Corsetry and Marketing
The Oxford Conference Of Corsetry takes place every year on the last weekend of August, this year it's the 27th and 28th. The event organisers have very kindly commissioned me to appear at the event to help attendees better promote themselves. If you are going, what...
Micro-moments delivered
It can be with absolute conviction that we can now say digital marketing and advertising is best delivered in micro-moments. They may say: Content is King, however Context is God What needs to happen in a Snapchat story before you quickly tap again? How are you...
Circular in a Fashion, by Mark Shayler
Fashion is surely the most circular of industries. Right? Here’s my reasoning. Don’t throw anything away, it’ll come back into fashion. About two years ago I stopped wearing my George Cox creepers for the second time. The first time that I stepped out in them was the...
The Best Way to Work in Social
How is your calendar looking? Do you need a creative prompt to help you write content? A reminder to focus on the task at hand on Twitter? Time assigned to source an image or create a supplier interview? The bulk of the work at Social Tailor is creating Award winning...
The Social Tailor Gift Card
If you were good this year it will lead you off on a journey of adventure: the next ridiculous situation you find yourself will be an opportunity waiting for your input, creating intangible value. If you were bad this year, not much can change that. I would suggest...
Stunwin the Gary Vaynerchuk Editor
I draw back the curtains on Steve Unwin, the Editor-in-Chief for Gary Vaynerchuk, the filter and wordsmith for all his long-form written content. Steve (or Stunwin) and I have conversed a few times about items either talked about on Gary's show or questions some...
Jed Wexler, CEO of New York’s 818 Agency
I managed to pin down Jed to take part in our autumn / fall series of interviews for: BOYS, BEAUTY AND BILLIONAIRES. Tell us about you, who you are, what you do and what you love most about life? I am the Founder and CEO of 818 Agency, a B2B content strategy Agency....
Iceland’s ‘Open Source’ Constitution
You will have heard about Iceland putting bankers in jail for bringing the country to its knees. I found out last night that the country voted for a new Constitution so that the crisis they faced would never happen again. Blueberry Soup Film was screened at the...
Hand Crafted by Stewart Christie, Tailors and Gentleman’s Outfitter
If you are a sartorial gentleman and wish to find a tailor and mens outfitter to join you in your journey through life, you would do well to make friends with this fine establishment; and ladies, you needn’t think you will be left out, next year holds an opportunity...
FINDRA Performance Driven Bike Wear
I came across Alex Feechan and Findra earlier this year when speaking to Kim Harding, he runs Edinburgh's Festival of Cycling. Alex has created something the biking world has been crying out for. Launched in December 2014, Alex Feechan a keen mountain biker and...
Kestin Hare Menswear, an interview
My interview with menswear designer Kestin Hare: As we stand, September 2015 there are two Kestin Hare stores in Edinburgh and one in Shoreditch in London, with wholesale coverage in both France and Japan, what would you like the next move to be? "I think we need to...
Pete from INDEZ
At Social Tailor we are fortunate to work with, meet and get to know some fascinating people working for or running complimentary businesses to our own. Dr. Peter Mowforth is the "go to" man for media quotes, insights and statistics in the world of selling online....
Your Shirt, Made in Scotland
I have been quietly supporting this little known shirt maker for over 20 years and I suspect I will continue for many years to come. Hilditch & Key shirts are made in Fife, their shops can be found in: Paris (252 Rue De Rivoli) and London (73 Jermyn Street) and as a...
Orange Haired Betty, It’s Sheri Scott!
If you've ever been to a fashion event in Scotland, you either hear the cackle or see the hair... that'll be one half of Betty and Bee! I put some questions to the orange haired one: "Tell me about you, who you are, what you do and what you love most about life?" I am...
Meet Pea Cooper: Milliner
Pea Cooper, interviewed by Colin Gilchrist for our autumn series of interviews for "Boys, Beauty and Billionaires". Tell me about you, who you are, what you do and what you love most about life? My name is Pea Cooper. I am an award winning milliner and purveyor of...
Malcolm – Shirt By Hand
Continuing our series of autumn interviews (Boys, Beauty & Billionaires) by Colin Gilchrist, meet Malcolm Cannon: Tell me about you, who you are, what you do and what you love most about life? I am Malcolm Cannon, I am a young boy of 53 who doesn't want to grow up, I...
Paul The Keenan One
Tell us about you, who you are, what you do and what you love most about life? I am Paul Keenan (aka The Keenan One) a freelance fashion writer and blogger based in Edinburgh. I have been living here in this magnificent city since 2006, I originally came here for...
Gordon from ScotStreetStyle
Tell us about you, who you are, what you do and what you love most about life? My name is Gordon, and I am a Dad, a nurse, and the leader of the Scot Street Style community. I love the awe-inspiring beauty of nature, the purity of unconditional love between parent and...
Alan from Ten 30
Tell us about you, who you are, what you do and what you love most about life? My name is Alan Moore. At the moment I'm involved in a few things, but my main business is running a contemporary Scottish luxury menswear label, called ten30. We're based in Glasgow and...
Stefano from Modica Beauty
Boys, Beauty and Billionaires Our series of interviews for the autumn starts with Stefano Modica Ragusa, one part of the team that have created Modica Beauty. My name is Stefano and I am 31 years old. I love the arts and I worked for many years in the cultural sector...
Boys, Beauty and Billionaires
As we start our Autumn series of interviews who would you like to gain an insight from? This years theme is Boys, Beauty and Billionaires. I should add that they don't have to be a billionaire, more a case of, "if you are responsible for a £billion business how would...
A Big Thank You – The True Cost
I just wanted to say a few words of thanks for the film screening "The True Cost" at the Edinburgh International Fashion Festival. Firstly, Andrew Morgan, the writer and director of the film for having the insight and determination to see the project through to...
Invitation to a Film Screening – would you like to attend?
This year we are supporting the Edinburgh International Fashion Festival by hosting a screening of "The True Cost". The film that VOGUE UK said “If you make one fashion move this summer, consider making it a trip to see The True Cost!” At the screening in London we...
Here’s a Method of Driving Traffic to your Business
I see it all the time, companies so focused on themselves all they share or post is the products they sell. Help promote your business by using the people that work in it: Get them to talk about their passion for the sector they work in the people they meet the people...
Fashion is Far from Fabulous
The documentary TRUE COST MOVIE is already creating waves in the fashion industry; what part do you play? Click on the image to see each article.
Fashion for a Bargain in Scotland
Recently there has been a huge investment by H & M (Hennes & Mauritz AB) the Swedish multinational retail-clothing company in Scotland and in particular, Edinburgh. You know it for its fast-fashion clothing for men, women, teenagers and children. H&M...
The Dress That Changed The Internet
Try as she might, it's not Kim Kardashian West... It's thanks to a Versace creation worn by Jennifer Lopez (J'Lo). The green palm print worn at the Grammy's 15 years ago. The occasion created the biggest search spike on Google since its inception; the knock on effect...
Now You Can Have Insider Knowledge
The way it goes: 1. Brilliant advice for startups and entrepreneurs 2. How does Tom Ford spend his day? (example) 3. The latest tips on accelerating your social media activity 4. Global retail and fashion brand news 5. Luxury fashion film 6. Local interest What does...
Jacob Birge has Vision
From Edinburgh College of Art to his own show at London Fashion Week this year. Meet James (Cuba) Bartnik aka Jacob Birge. Bartnik has long been heralded by the "fashion set" in Edinburgh as one to watch; I was...
Anna Wintour and Victoria Beckham answer 73 Questions
Continuing our series on people in fashion we borrow from Vogue and their series of 73 Questions: Have you subscribed? VOGUE US on Youtube VOGUE UK on Youtube
Makeup Academy, GlamCandy – Hayley Brown
Continuing our series on People in the Fashion Industry in Scotland - meet Hayley Brown. Hayley is the owner of GlamCandy, the fastest growing and largest private makeup academy in the UK. Before launching GlamCandy she worked as a Digital Creative Director with some...
Cycle Chic in Edinburgh
When I used to think of fashion or at least clothing for cycling I immediately thought "MAMIL" - tight, unattractive, unappealing, garish and for sponsors logos. A couple of years ago I attended the Harris Tweed Ride, brilliant day out and a great excuse to dig out...
The Makeup Artist – Molly Sheridan
People in the fashion industry in Scotland Molly Sheridan is the make up artist based in Scotland, working across the UK in commercial, theatre, fashion, film and TV (MTV, BBC, Channel 4 +). Molly has a passion for the weird and wonderful, her favourite make up being...
Director in Fashion – Mal Burkinshaw
Continuing our series on People in the fashion industry in Scotland - meet Mal Burkinshaw. Mal studied at undergraduate level at Edinburgh College of Art from 1993 to 1997, gaining a first class degree in fashion women's wear. Following this he studied at MA level at...
Scottish Fashion Bloggers
A growing community of bloggers around the world interested in Scottish Fashion and also those amazing, fashion hungry people, based in Scotland. Are you one of them? http://instagram.com/scotfashionblog https://twitter.com/scotfashionblog Scottish Fashion Bloggers...
Cravats and Kilts
Changes in trends in the fashion industry are considered inevitable. There are many innovations that influence the industry. There are certain trends that vanish through the passing of time and new trends appear. One great thing about trends is that with a few changes...
Fashion Stylist – Ian Tod
Social Tailor is doing a series on People in the Fashion Industry in Scotland Ian Tod is a fashion stylist based in Edinburgh working all over the UK delivering his brand of styling. A true professional that puts in that extra mile to produce some of the most stunning...
eCommerce Running with Retail
The challenge for so many High Street retailers entering the world of eCommerce is stock management. Do you pick stock from the shop floor? Do you buy for online as a retail outlet? Aside from the investment you're faced with many dilemmas. The minute you put your...
The Top 5 Changing Face of Retail for 2015
Today we hear the results for Apple... It might be a historic result but is it tainted? But what of the changing face of retail for 2015? 1. eCommerce: Amazon and Zappos are being caught up in the fight for online shopping supremacy; the big retailers are learning the...
The Sexual Objects Release Only One Copy Of New LP
In the world of marketing there are very few things that surprise me or make me sit up and listen. Have you heard of The Sexual Objects? (Fans call them the SOB's). I read an article today written by Music Journalist Neil Cooper for The Quietus where he introduces us...
London Mens Collections 2015
Wait 6 months then we might be ready for you... Right now and over the weekend the London Mens Collections are taking place (search for #LCM on Instagram and Twitter) or the main resource London Collections. Are you confused over the seasons? Right now they are...
Speechless
There is beauty in an image or written and spoken word. Violence is the tool of the inarticulate man.
It’s Personal Because It’s Business
You'll have noticed the Coca-Cola names. You'll have noticed online adverts following you from website to website, this one talks mobile however it happens anywhere on Facebook, Twitter... pretty much anywhere that hosts advertising. Maybe you're doing business...
Work Smart, Work Hard
There are a number of things that make up the priorities in your life, Family, Work, Friends... you're looking for that life balance but are you really achieving what you want? Tell me what you think of...
Facebook ruin your social media strategy?
Facebook is to filter out excessive promotional content in newsfeeds. Alistair from Healthy Websites in Hamilton (Glasgow), asked me to pass comment on the imminent changes. Facebook has decided to severely cut back on and penalise users who intentionally ‘like-bait’...
Crowdfunding Scotland and Parkure
Crowdfunding Scotland; there's a lot of it about. The trend really kicked off in Scotland two years ago. The biggest platforms (Kickstarter and Indiegogo) are great and continue to grow and what's more they occasionally have projects from our neck of the woods. In the...
Christmas is for Surprises and Gifts
What are you spending your marketing budget on at this time of year? Or are you just giving, for the sheer joy of it?
Marketing Creativity
Seriously, have you spent 15 years + studying and delivering sales and marketing campaigns to be reduced to posting pictures of cats and semi-clad "Z-List" celebrities? Is this what it has come to? There is an alternative. You can sense a revolution brewing, you can...
Retail, The Exclusive Deal
Lead with Price, Lose the Social Sale
How is your brain wired? Unless you are a functioning psychopath the following is true. Looking at rationale versus emotion in creating an online decision you need to be careful about how you direct the conversation or push the sale. As the title suggests if you lead...
Party Dress Season; Buy a Piece of History
Is your party calendar filling up fast for the festive season? Have you even thought about what to wear? Why not invest in a legacy, that piece of history, a couture piece, designed and made by the very designer who not only becomes your best friend, a part of the...
I love automated phone calls
Do you enjoy talking to robots? Do you enjoy having a conversation in the dark not knowing if someone is there? Before we look at automated phone calls, consider online marketing: In an attempt to turn online marketing into a formula Creative Agencies have learned to...
Stop Pushing the Sale, Start Entertaining
When taking a product to market you are no longer operating on a local scale; in 2014 and beyond there will always be someone offering the same or similar, cheaper, faster, more polished than you. They will have a bigger budget, more advocates, a greater presence and...
Marketing is no longer a career choice
The more people I meet the more I recognise that in order to succeed at work you need to identify a specialism and become the "GO TO" person in that field, in that area. The ones I witness really succeeding have identified a path and taken it. Marketing is no longer a...
Backlash – I’m waiting
Do you know differently?
Storytelling and Hard Work
Marketing and Advertising has always been challenging. These past few months I've hardly stopped creating content, my training sessions have turned into an inspiring and delightful break, meeting some great people. Knowing Agencies like Mother and Sparkler and how...
Cor and Tash ‘Dream in Green’
Today I was supposed to be through in Glasgow, this time for a Sustainable Apparel Training Day (SATDay), gutted that I couldn't attend I have taken solace in researching this burgeoning market. The 'SATDay' was organised by Lynn Wilson and team at Zero Waste Scotland...
Drapers Independent Retail Awards 2014
Let's make this habit forming. My clients keep winning awards! I have had the great fortune to work with the winners of both 2013 and 2014 Drapers Independent Retailer of the Year Award. This year the quote from the Drapers website reads: "A Hume Country Clothing in...
Humanise your Business – Scale Caring #indyref Wins!
The Referendum, the world it seems knows, the population of Scotland goes to the polls tomorrow - YES! or NO Thanks X - Who do I believe will win the day? I believe we'll look back over the last 18 months of campaigning and realise that: - The passionate speakers have...
What’s your drug of choice? – HELP!
Do you know CREW? The CREW philosophy: We neither condemn nor condone drug use. We recognise that both legal and illegal drugs have positive and negative aspects in their use. They need your help. They've just introduced a mobile App on Android - they need help to...
Social Media Wins Come From Respect
I don't profess to be a Star Trek fan, I do know however that this characters' name is Data (wikipedia tell's me)... I don't wish to get 'preachy' or write a white paper about the research and analysis on the information that can truly transform a rubbish social media...
Resilience web page for managing a Crisis or Incident
Prepare, Promote, Respond When your business is faced with an incident or situation where transparency or only certified facts will sway a mass of rumour or negative sentiment for your product or brand sometimes the only way forward is the promotion of a webpage that...
Funny, Sexy, Shocking…! Carrier Bag Charge Scotland
Did you know that your local corner shop (from House of Fraser to Ali's) will be charging you 5p for a plastic bag. The law in Scotland is catching up to Wales and Ireland where the Scottish Government will insist and penalise shops for not charging you for those...
Community Management in Social Media, Gary Vaynerchuk
It's no secret that I'm a fan of Gary Vaynerchuk and his business VaynerMedia. Yesterday I was "bigging" up the Fashion Marketing PR companies in Scotland (Top 5 post), today it's more back to giving useful / sorry GREAT information - a gift if you will. Gary wrote...
Top 5 Fashion Marketing and PR Agencies in Scotland
There are of course many marketing and PR Agencies in Scotland that provide a phenomenal service and there are likely some individuals within those agencies that are passionate, knowledgeable and connected in the world of Fashion. My top 5 is a personal view in August...
Marketing as the Hedgehog not the Fox
Which would you rather be, the Fox or the Hedgehog? Given little thought most side with the Fox, agile and cunning rather than the Hedgehog, what could it offer and why the comparison? Good to Great a book written by Jim Collins covers the rise of exceptional...
Writing and Producing Content; Commonwealth Games
As a content producer, writer, I'm always looking for inspiration. Pete Sinclair is someone I keep one eye on. Pete was obviously watching the Commonwealth Games Opening Ceremony the other night; I had a prior engagement so just caught the last few moments. Did you...
The best crowdfunding sites for fashion
Before you get too excited at the prospect of achieving investment through crowdfunding for your fashion project be aware that dedicated platforms for this sector don't have the best history. It pays to do your research. I was approached today via one of our Twitter...
Edinburgh International Fashion Festival 2014
It's back and better than ever before. The Edinburgh International Fashion Festival is almost upon us. Anna Freemantle (Festival Director) and husband Jonathan have put together an amazing programme considering their move to South Africa and Anna's work commitments...
Pringle Women and Menswear at the Waldorf, Edinburgh
It's definitely time for afternoon Tea at the Waldorf! If you haven't been before, you now have a great excuse! From June to September this year Pringle of Scotland has opened a Pop-Up store in Edinburgh’s Waldorf Astoria Hotel. The new store showcases the Autumn/...
Social Tailor Develops a Network
CASE STUDY Social Tailor was recognised by the DADI Awards for developing a social network that alleviated traffic congestion. Edinburgh Park (near the Gyle Shopping Centre) was being denied further planning permission due to the ongoing traffic congestion at both its...
Scottish Fashion Bloggers by Social Tailor
CASE STUDY With an understanding of the industry (employed by Burberry, Topshop, House of Fraser (Jenners) and others); studied fashion design both in Manchester and London and writing a fashion based blog from 2009 Colin Gilchrist identified an opportunity. From a...
SpencerClothing by Social Tailor
CASE STUDY Approached to pitch by an Agent Social Tailor traveled to Kaunus, Lithuania to meet Chairman and Managing Director of JSC Kauno Baltija. The company are a wholesale women's wear production house with clients that included Karen Millen, All Saints, Gerard...
Louis Vuitton Art Museum Opens in 2014
Opening October 24th at Bois de Boulogne, the famous park on the west side of Paris (Directions by Paris Digest). The LVMH Foundation Museum website. The press release states: the Foundation Louis Vuitton will open its doors to the public on Monday, 27 October 2014....
LOL – WTF (who’s the fanny!)
In the last week your 50 year old Uncle just texted this to one of his mates LOL, WTF - the way we communicate is changing. How are you reaching your target market? What return on investment are you getting from your: TV Ad Billboard Press Advertising Radio Ad...
Alexa Chung for Longchamp, animals in fashion
We've seen Lagerfeld with his kitten, Longchamp introduces a puppy, can we expect Victoria Beckham with a snake draped around her shoulders after seeing David in the Jungle? Credits: Vogue UK, The Gloss
McQueen Menswear Spring Summer 2014
We saw this last year from Sarah Burton; at 4pm this afternoon she will reveal her McQueen Spring Summer 2015 Menswear collection... excited!
Menswear Spring Summer 2015 Collections Kick-off
London launches the Menswear season this weekend! Spring Summer 2015 here we go. Maybe you've got your front row tickets already, or possibly you'll be soaking it up from your iPad with a glass of wine in the garden...? The British Fashion Council has published the...
Fashion Scout Spring Summer 2015 Applications now OPEN!
Emerging designer initiative Fashion Scout has announced that entries are now open for its Spring, Summer 2015 London and Paris showcases. From September 12-16, Fashion Scout will take place at the Freemasons' Hall in Covent Garden during London Fashion Week....
Christopher Shannon scoops Menswear Fund
The British Fashion Council (BFC) and GQ Magazine founded the Fund in September 2013, it offers Christopher Shannon a £150k grant. The grant is to be used to provide the necessary infrastructure to take him to the next stage of his business with the addition of £50k...
Louis Vuitton – the Icon and Iconoclasts for the LV Monogram
The following statement is lifted directly from the project website (link at the bottom). THE ICON and THE ICONOCLASTS is a special project instigated by LOUIS VUITTON to...
Story Question?
What is it about working late into the night... You can't afford to fall asleep at your desk, the job has to get finished, you need to squeeze out those extra little...
What’s the right way to write a Blog post?
A 28 Point Check List - hell, don't knock me, this stuff works! Does it help? Damn right. Is it prescriptive? If you follow it to the letter I know it yields results - yes, I can prove it. So here you go: 1. Never direct sell your products 2. Feature your customers 3....
Fashion in Flames
Have you got your tickets? To what...? Hell - couture walking on hot coals! Fashion in Flames is not just about Obscure Couture (images above) Check it out - looks like it's going to be a lot of fun - 17th May, Glasgow! ps. It's all in a good cause too!
ECA Fashion Show 2014
Having hummed and hawed over my sojourn to the Edinburgh College of Art Fashion Show I can confidently say I was more blown away by the Performance Costume element of the show for the attempt of audience feedback. What I mean to say is - will we ever be aghast,...
Seeking perfection in a social world (pt.1)
In the work that we do should we not be seeking perfection? Is it hard to expect less than what we would hope to achieve ourselves? Is your idea of perfection...
Social Media – How not to be a Dick
I found this book cover amongst the constant amusement on my Facebook timeline; saved it and for the life of me...
Victoria Beckham Interview
What's your story? Are you the product? How do you communicate?
#First Tweet
Somebody said there's a first tweet for everything - now of course Twitter has started promoting the opportunity to find your first Tweet. Heading into the office - yeay...— colingilchrist (@colingilchrist) December 23, 2007 In 2006 when we were working with...
What Blog do I Read?
There can be no doubt that there are some brilliant bloggers out there - we as a business write on behalf of many - so clearly I think they're a good thing. I have interests in marketing, fashion and training but of course that doesn't mean I'm restricted in my choice...
Social Tailor Training
All sessions start with introductions from everyone in the group (60 seconds each) we reserve the last 45 minutes of each session to identify issues each person or business is facing and look at ways of resolving on the spot. Social Media Series: Session 1 - How to...
Designed and Made in Scotland
When was the last time you were in Broughton Street in Edinburgh? If you're not a regular, it's definitely time for a visit. I was taking a walk up town last night after work to clear my head, something that slouching in front of the TV can not do. My route this time...
Scottish Fashion PR
Who do you turn to if you are a fashion brand looking for coverage in Scotland? Yes, there are loads of PR Agencies out there, brilliantly networked, established, even creating amazing shows like the Scottish Fashion Awards and we love you all. But there's a new kid...
Sorapol, Immortal, a Fashion Film
The Legend continues. I have long been a fan of the stylings of Daniel Lismore, now as the Creative Director of Sorapol (Sorapol Chawaphatnakul) we learn of their first Fashion Film. IMMORTAL With voice over by Stephen Fry you are taken on a journey of discovery;...
Pringle of Scotland SS14 on Loch Fyne
Our friends at Location Scotland have just released the edit of the photo shoot they Produced for Pringle of Scotland. It features the Pringle Spring Summer 2014 collection using Scottish actress Sophie Kennedy Clark and male model Werner Schreyer. I was recently...
How do I Make my Beer the Best in the World?
Simple - create by understanding the way you think. The goal is not to find people that want your beer - the goal is to find people that believe what you believe, not only will they buy it, they'll tell everyone else they know the story of why they believe. You want...
Music for soundtracks
If you're working on a video production - where do you find the best source of soundtracks - rights free or otherwise? I've produced a few in the past - nothing to write home about and invariably the taste of the client rather my own - any hints and tips would be...
Who else is marketing like it’s 2004…
Have you ever stopped to watch people drive in town / the burbs? How many are so clearly looking at their phone? At least half - what do you think the returns are on billboard impressions nowadays? Seriously, when was the last time you clicked on a website banner Ad?...
Merry Christmas ya’ Filthy Animals
Clip courtesy of Home Alone 2 - Lost in New York: Angels With Filthy Souls Scene - IMDB Link Social Tailor offices closed between Friday 20th December; opening Monday 6th January 2014
Ruth A Morrison Jewellery that’s not LandFill!
In the last post I wrote about the Harvey Nichols campaign, the selfish nature of buying some landfill as gifts, having spent a small fortune on yourself. Quite the opposite here. I managed to find a new Scottish jewellery designer who embraces the craft by...
Sorry I Spent it on Myself – Harvey Nichols
How are you doing, buying your Christmas Presents, this year? Maybe this year it's time to use a sense of humour? At least that's the view of Harvey Nichols... "Sorry I Spent it on Myself" is this years Christmas campaign. Seen here are some of the countless "GIFTS"...
I want to set up a new office overseas
I want to set up a new office overseas! How often have you thought this? Then figured "nah" too many complications; where would I start; who knows the best cities to be based that will considerably increase my bottom line and help accelerate the business to be a...
Is the High Street Losing its way?
Marks and Spencer record a drop in sales in their ninth quarter - is this a trend? We are hearing more and more about how some of the big chains are struggling - the sell through of new ranges receiving initial attention on first release - the best pieces selling out...
Burberry Store Opens in Edinburgh
The rumours are true - Burberry is making a welcome return to Edinburgh. Multrees Walk will be the new home of Burberry Edinburgh. The Burberry store used to be a huge five floor building on Princes Street (now knocked down and home to H&M). Opening date is yet to be...
The Future of SEO
At the Social Tailor we do provide some "dark-arts" in digital marketing... With regard to SEO (search engine optimisation) we have a great understanding and are always updating our knowledge. With our view on running a transparent business felt it only fair to share...
Your product makes people smile
A long held mission is to work with companies that have a service or product that makes people smile. If it doesn't already, the work that we do ensures it will. At least that's the goal. You'll have heard of Google Earth? Have you heard of Saroo Brierley? I don't...
Scottish Fashion Award Winners 2013
Were you there did you see it, smell it, taste it! The red carpet was rolled out, the flash guns were set to stun, filmed from every angle; Tweets full of excitement and ego; hair and makeup preened to the max - then there were the clothes, garments, jewellery, bags...
Pretty Green Store Opens in Edinburgh
Are you a fan of Pretty Green? How ever much you might dislike Liam Gallagher his clothes range is well designed, great fabrics and well made. It's been slated in the past by the NME for being Ben Sherman mashed with Ted Baker - but then musicians that become fashion...
Menswear Designers Wanted!
A call-out to up and coming Menswear Designers! Are you available to show your collection at the amazing Nightwalk Events Fashion Show in Glasgow? Get in touch at: nightwalkevents@gmail.com to find out more! They need hunky men on the catwalk!! Help spread the word....
Edinburgh’s Jane Davidson
Did you make it? Were you there? Edinburgh's high fashion store for women, Jane Davidson, had a rather fabulous fashion show to introduce us to not only the Conde Nast Exhibition at the City Art Centre but also a showcase of their Autumn Winter 2013 collections. We...
Downtown Reflections – Gary Simmons
Where do your ideas stem from? What are your influences for the work you produce? Who touches your soul when you look back at the best work you ever produced? At the Social Tailor we are always looking at what influences the world...
Social Media Marketing at The Social Tailor
There are loads of posts about Social media; so where do we fit in? Bottom line we deliver digital marketing solutions that embrace all sorts of platforms and for various business types. We do it by assessing your existing marketing, working out what's provided the...
Rhianna, Giving it a New York Street Vibe! River Island
What next? - Leona Lewis designing for American Apparel?
A Free Photoshop Action for Retouching; DOVE
As an agency in the fashion world we often experience requests and provide alterations to enhance images - but as anyone knows that works with Colin Gilchrist - I'm a huge enthusiast in the natural untouched beauty. Any retouching carried out is to remove scuffs,...
Harvey Nichols Edinburgh, International Fashion Festival – Katie Eary
There were a number of designers introducing their collections this evening, I spoke to a couple. The above pieces are from Katie Eary who I briefly interviewed in the fourth floor Restaurant of Harvey Nichols. Katie is destined for big things - of that there can be...
Edinburgh International Fashion Festival
It's half way through and we're heading into an amazing weekend of events - have you been to anything yet? WHY NOT!! Last night I was hanging out with Location Scotland, who were showcasing the amazing production work they have undertaken with people from Karl...
A Sexy update from a Marketing Company – surely not!
Hello you! Your day is going to get a whole lot better - yes it is! So The Social Tailor has had a busy few months and we hope you've been busy too? We recently embarked upon a massive social media programme with our women’s wear fashion brand, Spencer Clothing; where...
Kate Moss goes all Carphone Warehouse
Should we think Kate is getting ready to hang up her modelling shoes and prepare for an onslaught of quirky branded products to ensure a legacy for her off-spring? Hell if I was her - I would. It must have been a very lucrative deal - good luck with it.
The SpencerClothing Spring Summer 2014 Lookbooks are released
The essential requirement for any new collection is the release of a Lookbook, particularly if you don't show at many exhibitions or runway shows or more to the point your Buyers can't make it - here we have two versions, one showing press shots the other showing...
SpencerClothing social media experiment
With our women's wear brand SpencerClothing I'm trying a little social media experiment. Every season at our photo-shoot we invite journalists and bloggers to witness the unveiling of our next seasons collection and those that attend get to choose which garments they...
Burberry goes all Kooples with Sienna and Tom
Sienna Miller is the new face of Burberry. She stars in the Autumn Winter 2013 ad campaign, which has just landed. Her beau Tom Sturridge has also been drafted in; one wonders if we should expect daughter Marlowe in another campaign? You'll maybe know I'm a fan of The...
Flashes of Brilliance, Sparks of Genius
The Edinburgh International Fashion Festival 19 - 28 July 2013 is being curated and organised by husband and wife team Johno and Anna Freemantle. I (representing SpencerClothing) was fortunate enough to attend the launch event hanging out mostly with those owners of...
Burberry joins with Google
Share a KISS with a loved one! Burberry have partnered up with Google to bring us Burberry Kisses, a new digital experience that lets users send personalised love notes all over the world, complete with their own digital kisses. The site, kisses.burberry.com...
Linkedin – Crisis Management in Social Media
Why the LinkedIn Logo? Simple - Social Tailor runs the only group on LinkedIn dedicated to managing a CRISIS on social media - it's been running for over two years and has participants from all over the world. It has become a hub for people to share and learn from...
Dolce & Gabbana appoints MacPherson as UK PR & Communications Director
Dolce & Gabbana has announced the appointment of George MacPherson as UK PR & Communications Director. Based in the London office, George's remit includes all communications strategy and activation, leading the PR and celebrity PR teams in the UK. He reports directly...
Changes
Life takes many twists and turns and yet as a being we've not been very good at dealing with change. Those groups that used to appear when Facebook made a tweak to the layout, or do you recall when Twitter went from asking "What are you doing?" to "What's happening?"...
Congratulations Keira Knightly
We've written about Keira before and although this video is about trends on behalf of Marie Claire... ahem, oh well. Huge congrats Keira I'm sure you and James will have a happy life together (ps. Keira got married yesterday).
Guest Post: Five Companies You Should Be Paying Attention To
[I've been asked by Steve Unwin to repost this article: it was originally posted by Gary Vaynerchuk on Linkedin on 4/26/13. Gary is a social media pioneer and the co-founder and CEO of Vaynermedia. You can follow him on Twitter at @Garyvee and find him on Facebook at...
Drive Sales through Social Media – Tips, Fashion Industry
1. Research and find analytics tools, try and stick with them for at least six months to assess if the tools are the right fit. 2. Aside from Google Analytics, try Curalate to track Pinterest and Instagram analytics, also try Sprout Social for Social Media Management...
Google+ changes Youtube Management
Last week, Google made a rather dramatic change to how YouTube accounts are managed. In case you didn't know, Google+ Pages could be managed by multiple people. Most large businesses use this feature to spread the workload of running a Google+ Page out over multiple...
Guest Post: Treat Your Business Like a Second Child
[This content was originally posted by Gary Vaynerchuk on Linkedin on 4/9/13. Gary is a social media pioneer and the co-founder and CEO of Vaynermedia. You can follow him on Twitter at @Garyvee and find him on Facebook at facebook.com/gary] So, knowing that I have a...
Who is on your influencers list?
If you are in marketing you used to identify opportunities to accelerate the promotion of your product by booking bill-boards, radio, TV and so on - now it's a case of identifying well connected individuals or brand aligned businesses that with one status update can...
Child Abduction, Embezzlement, Suicide all in a day’s work!
Today I was at a networking event which I've not found the need to attend for a long time but this one was convenient - at a time and place that suited the walk home from work. Due to the nature of the majority of our business: Crisis Management in Social Media we...
Alexander McQueen AW13 – Mouth agape
Anyone else in awe of this collection - amazing, do we think there will be a war of the Roses? Lagerfled V's Bruton?
The Keys to Measuring Social Media
The common business drivers to measuring the outcome of social media campaigns are split in to four areas: Media Value, Sales, Growth and Cost Reduction. Media Value is all about Awareness, Reach and Social Engagement Sales means: Website traffic and footfall,...
MYB Textiles – share the love for lace
A little known, much loved, yet formidable force in the textile industry is Scotland's one remaining bulk lace producer MYB Textiles. Founded in 1900 in the Irvine Valley have just released a short film of the company and its people. Love it / Share it.
Topman is in love with Pinterest
New research shows that Topman has more than double the follower count of any other UK retailer and is also adding to its community faster than its competitors. This is on the back of all the media hype about the audience being 97% female - I guess the boys are...
Kate Moss for I.D. Magazine
The pre-spring issue of i-D Magazine features Kate Moss complete with flowers and wavy tresses courtesy of hair stylist Luigi Murenu (Streeters), Kate bare's her soul in spring fashion photographed by Daniele & Iango. Stylist Charlotte Stockdale (CLMUS) who selected...
Collaborative Design – Google makes it work
Click image to view film. As any designer or creative will tell you a collaborative process often leads to the lowest common denominator - have Google broken the mold? I believe so. What a great vision and process.
Spencer Clothing, Women’s Wear Autumn Winter 2013
Last Friday we had the culmination of our work with http://spencerclothing.com delivered to 128 Pitt Street for the Autumn Winter 2013 Photo-shoot. As a design team we have kept to our brief of sourcing fabric and designing a collection of some 60 to 80 pieces - we...
Zac Posen Pre-AW13 Glamour returns
CREDITS: Vogue We're delighting in the return to glamour, drama, brilliant tailoring and deep dark tones. Autumn Winter 2013 is looking very promising - don't you agree?!
Chanel, Linlithgow Palace, Scotland
What has happened to the fashion world in Scotland this past year? The most amazing events have taken place on our very doorstep bringing Scotland to the world stage. Starting with Tessa Hartmann's Scottish Fashion Awards, followed by Anna Freemantle's Edinburgh...
Chanel, Métier d’Arts, Linlithgow Palace
Vogue posted on their Blog yesterday that CHANEL will host its next Metier d'Arts show in Linlithgow Palace, Scotland on the 4th December. The Palace was the birthplace of Mary Queen of Scots and King James V. This site was chosen by Karl Lagerfeld as part of his...
The Internet of Things, LeWeb Conference
My inner geek always comes out around this time of year just as the programme is announced for LeWeb Conference in Paris. Those of you that follow me know that I have funded a few projects that have attended and of course I am a huge fan of Loic and Geraldine (the...
300,000 Likes to confirm distaste on Facebook
What alert system do you employ to ensure when something hits your social media stream (Facebook, Twitter etc) you react quickly enough to nip it in the bud? Typically these events happen between 7pm and 10pm on a Friday evening and remain unchecked all weekend - this...
Coffin – don’t you mean Coughin’
Is this the sort of image that would make you want to buy a coffin? Rest assured, it's not the Co-op. For the past 5 years Lindner's in Poland have been causing a stir with the production of their annual calendar - this year the Catholic Church have got involved......
Social Media Training for Edinburgh Chamber of Commerce
Is your social media activity really making a difference to the business? Or is it just sucking up lots of time presenting too many distractions and making you miss opportunities coming from existing channels? Our sessions use case studies we have either been involved...
Social Tailor, Poppyscotland, Flashmob
As we've said before, we work with other sectors than just fashion and retail. As big supporters of the Third sector we're delighted to have Poppyscotland as our chosen charity (and client!). We've worked with them since early 2010 providing their strategic approach...
Jonathan D Pryce – 100 Beards and Huffington Post
Having MC'd an event during Social Media Week that Jonathan was on the panel of (over a year ago now) I've kept a keen interest in his work and love the evolution and natural direction his life path is taking. That sounds wrong... anyway suffice to say I applaud the...
Crisis of conscience?
Dear Helena, Every mood-board I ever create always manages to incorporate one of your eclectic appearances - does this mean I should introduce myself to the wonder that is Vivienne Westwood (who let's face it I've written about ten times since September 2010), or...
Karl Lagerfeld at Craigmillar Castle, Edinburgh
The Edinburgh Eveningnews and Harpers Bazaar confirmed today that Karl Lagerfeld and Chanel is coming to Edinburgh. Scotland clearly must be a place close to the fashion house’s heart, as this news comes just a day after Chanel confirm they will save over 150 jobs at...
Social Tailor and Spencer Clothing challenges
So here we are assessing fabrics for Spring Summer 2014, designing the collection for Autumn Winter 2013 whilst still selling Spring Summer 2013 - and that's just the fashion design side of the business (http://spencerclothing.com). Aside from that there is quite an...
Kardashian Kollection at Dorothy Perkins, BHS and Outfit
Are you a Kardashian fan? We're fans of the fuller figure that they embody but that's where it stops for us. However on the 9th November the 3 Kardashian sisters Kourtney, Kim and Khloe will be in the Westfield shopping centre to launch their ‘Kardashian Kollection’....
Pampers successfully manage a crisis
In 2010 Procter & Gamble Co called reports that its new Pampers with Dry Max caused rashes and other skin irritations "completely false" as it aimed to contain a public relations threat to its biggest diaper innovation in 25 years. A Facebook group called "Pampers...
Love pays the bills
Love pays the bills. Think about this for a minute. You love your job - people love what you do - they'll pay you for it - because they love it, they'll tell everyone they know. Love is one of the strongest emotions we possess - emotions are what makes social media...
George Michael is in Glasgow!
I know there are a lot of you heading to Glasgow to see George Michael this weekend - I'm guessing your excited, it's been a while since he was up here last - well get this! He's on the front cover of VOGUE Paris, October edition - are we liking his glamorous partner?...
Mulberry at #LFW Streamed Live 10am today
It's been a long time since I've seen Roger Saul but I'd be interested to know his thoughts on the development of the brand he built with Monty. 2 amazing things happened - the appointment of Emma Hill and the design success of the Bayswater. Today sees the live...
Facebook CEO Mark Zuckerberg gives his first interview since the IPO
Facebook CEO Mark Zuckerberg gave his first interview since the IPO at TechCrunch Disrupt, a San Francisco conference for start-ups, where he spoke with TechCrunch founder Michael Arrington about the performance of his company's stock and his mistake of betting on...
Fashion Filmmaker, Shaves a Swimmer
Swimmer Shaved on Nowness.com. The Art of the Close Shave Demonstrated in Fashion Filmmaker Bart Hess' Short Film The seductive curves of a toned figure are slowly unveiled by the ultimate seamless shave in designer, animator and photographer Bart Hess. Inspired by...
London Fashion Week Founder: “Women should be slim but not size zero!”
In the Daily Mail "Femail" Lucy Waterlow writes an article interviewing Achilleas Constantinou (London Fashion Week Founder) pointing out his distaste of fellow fashion designers using "ZERO" size models at London Fashion Week and others around the world. Saying that...
Don’t Love Me, Be Me!
Spencer Clothing gets an upgrade for their Spring Summer 2013 advertising spots...
John Lewis does a Pop-up Store!
John Lewis is to open its first pop-up shop, as part of an omnichannel strategy that links its digital sales channel with its bricks and mortar stores. The department store group has announced that a 1,200 sq ft shop in Exeter High Street will open on September 3 for...
Spencer Clothing Film, Photo-Shoot
It was a hard day and loads to organise and we were so grateful for the support of a great team.
Is film based advertising changing?
Is it just me or is brand advertising changing? I must admit that it is very rare in our house that we watch live TV so that we can skip the ads - do you do the same? And have you ever stopped to rewind and watch an advert... very rare - right? I've noticed on Youtube...
Fashion is ageist?
You maybe know that I am the Creative Director for women's wear label Spencer - our customers are of course Department Stores and Boutiques but our Spencer girl is typically mid 30's. When you look at the image above is your first concern the model's age? Should it be...
Edinburgh International Fashion Festival
Edinburgh International Fashion Festival 16 - 19 August 2012 at Summerhall. This festival celebrates fashion as an art form; we are so lucky to have such an amazing event on our doorstep. With talks, fashion shows, exhibitions and of course after show parties every...
Austin Reed advertising on Youtube
"Ads by Google" This time last year I was reading and researching the benefits of advertising on various different social media channels - there is definitely a right and wrong way to do it - we've had amazing success on Facebook. Recently I've noticed Austin Reed...
SCOTLAND RE:DESIGNED – Spencer and Judy R Clark
Today I find myself through in Glasgow supporting our participation at Scotland Re:Designed, an exhibition, fashion show and pop-up shops of 12 of the brightest stars in Scottish fashion - woop, woop! I have to say that although we're rounding off Spring Summer 13...
Alexander McQueen and Miami
I'm not aloud to say too much about why I was in Miami last week but this might have something to do with it... Then again, I was spotted in Harry Potter land up in Orlando towards the end of the week... love the Butter Beer by the way - proper yum! Things are really...
Menswear gets mean and moody – Loving it.
We've seen all the trend cards for Spring Summer 2013 but never anything quite like this emerging in quite this way... Both the following Videos were posted on Telly (formerly known as Twitvid) the first is for Martine Rose, the second is Film created for Success Lab...
The Power of Words – Purplefeather
A small announcement - We are delighted to be working with Purplefeather and IndigoBloo Media - if you don't know about the success of their work I'm guessing you will soon.
Vita Cagnone by Neil Francis Dawson
I am fascinated by great photography, beauty, styling and fashion; these 2 shots epitomise it for me. So here is a little bow to Neil Francis Dawson who shot Vita Cagnone for http://fashiongonerogue.com/ What does it for you and why?
We soft launch a new website Muddy Boots Fife
Yes, we do more than fashion and retail! The Social Tailor soft launches a new website - Muddy Boots Fife The rather wonderful Samson family invited us up to assess their business to see how we could create an identity and an online presence that resonated with young...
Fashion show trend, keep the journo’s out?!
The hotest ticket in town for the fashion journalist and blogger is typically the fashion show, with hopefully an indepth interview before or after the show with the designer. That ticket just got hotter. Last season Tom Ford, said Buyers and friends only - this...
The Met Ball 2012
So what did you all make of those glorious dresses - did you see them? Did you have a favourite? As an actress I really enjoy Gwyneth Paltrow's performances her fashion choices I struggle with (remember this?)- a stunning girl with amazing pins that I'd love to design...
Burberry World in 2012
Christopher Bailey designed a custom cylindrical space that brought to life the Burberry worlds of British Heritage, Fashion and Weather to celebrate the opening of the Burberry Taiwan flagship store at Taipei 101. Combining an eight part 360 degree film, a live...
Social Media Week Fashion Walk, Glasgow
Now that we know Social Media Week has again chosen Glasgow for the September 2012 event (page link) do you think there might be a place for a Fashion Walk - or is that too risky (weather wise) for the end of September?
Tom Ford opens his first “Outlet” store in a Shopping Mall
Tom Ford has a rather unique perspective and approach to fashion and has become exceedingly successful (most times) by making sure everything is done his way. But here we have a well trodden path; an hour and a half north of New York; Ford has chosen a well known...
Damien Hirst – here to bore us all to death?
The recent review of the Damien Hirst exhibit at the TATE Modern by the Telegraph both enlightens and raises many questions... It asks me the question where do I find my creativity; where do you find yours? Or are you only interested in hiding, copying or following...
London 2012 UK Olympic Kit – it’s blue
Should we assume that Stella McCartney's brief was to make the kit predominantly blue because so much of the team will be Scottish? Cyclists Chris Hoy and Victoria Pendleton, tennis player Andy Murray and heptathlete Jessica Ennis, all wearing Stella McCartney's...
It’s official The Social Tailor is a Kooples fan
Maybe this should be multiple pins to "My Style" on Pinterest... I've been writing about The Kooples on The Social Tailor since May last year, in October we got word that they're actually opening a store in Edinburgh. Apparently an opening date is imminent but I've...
Talor Gilchrist for Patrizia Wood Photography
This post is personal... my daughter was asked by a college friend to model for her photography course submission which can be viewed in it's entirety on Patrizia Wood's Facebook page. Patrizia is studying Photography at Stevenson college. Talor's friend Jade...
Facebook Timeline Measurements
You will also need icons for your navigation buttons - the ones that were your landing pages can now be turned into descriptors - very handy. As for the loss of your landing pages - we can have a lot of fun posting an image at the top of your profile that can...
Multrees Walk – left in the dark?
All to often I see Twitter accounts that are purely used as another means to force a sales message and believe it or not I don't object, as long as there is an attempt to tell the consumer that's the entire purpose of the channel - with hopefully a link to another...
Sergio Rossi does Shoe Porn
On whose planet does Sergio Rossi think he appeals to? Girls, does this immediately make you think: "OMG where in my town can I buy these?"
The Claire’s Accessories and Urban Outfitters Jewellery Dilemma
You may recall a few months ago the story broke of Stevie Koerner of "I Make Shiny Things" who became annoyed at Urban Outfitters for "ripping off my design". She had discovered that her trademark necklaces were being mimicked by an Urban Outfitter supplier. And now...
Did you get an Invitation to Stella McCartney’s London Show?
No - me neither. Stella McCartney knows how to throw a party! Stella hasn't shown at #LFW for 16 years (always Paris) and now chosen to design outfits for Team GB for the Olympics it made sense to introduce her Fall 2012 Evening wear on her doorstep. Thickly embossed...
Actress Laura Haddock by Rankin
I am constantly amazed by the work of Photographer and Film maker Rankin - the clean lines, the imagination, the detail, the subject matter the LA Gallery and now Hunger TV - all designed to draw you in and create an emotional response. If you don't know the work and...
Follow Twitter during London Fashion Week #LFW
Are you going to get your running shoes on to follow the right Tweeter? The New York Daily News has listed their Twitter names to follow during New York Fashion Week (#NYFW): @johnjannuzzi - Editor @LuckyMagazine. My tweets have nothing to do with my employer, ever....
On Off tv at London Fashion Week
The amazing initiative On|Off, will once again open London Fashion Week with an exclusive showcase event at The Rook & Raven Gallery in central London. The specially selected 80 guests will enjoy a dynamic mixture of Fashion, Performance, Art and Film selected by the...
David Beckham Underwear for H&M
The world is now a-buzz about David Beckham's underwear range for H&M - the attendees of the launch party last night picked up an Oscar sized statuette of David in his pants - let's face it, you know you'd love David to sit on your mantle piece in his pants!
What’s happening at Chanel?
Don't get me wrong I have nothing against Alice Dellal, she's a stunning girl - but I just never imagined that a girl with half a shaved head, visible trash stamps (tattoos) and roots that desperately need attention would be hanging out with Karl Lagerfeld as a muse...
Karl Lagerfeld interviews Karl Lagerfeld for Net-A-Porter
I'm very amused, bemused... everything has changed, everything is very exciting... no you're just a bit weird and very interesting! (one dreams...) - Welcome KARL
Autumn Winter Calvin Klein 2012
Italo Zucchelli described the new Calvin Klein menswear collection as an urban inspired take on timeless sportswear essentials. Classics were updated with oversized proportions and tactile materials. Reflecting the textures and colors of city life, fabrics included...
Nicola Formichetti presents Mugler Menswear having Crowd-sourced Stylist opinion
Social Media and Fashion are becoming more and more intertwined as the desperate nature of passionate fashion lovers want to be the first to see and discuss the collections as they hit the runways in Milan, Paris, New York and London. Last season we had models and...
Burberry Share Prorsum Menswear A/W12
Having been part of the Burberry team I take great delight in sharing their successes and marketing activites: This is not the way I remember it, great to see though:
Spencer Women’s wear Invitation
We are now free to talk more openly about the Spencer collection - those of you that are bloggers and journalists - let me know if you can make it along tomorrow afternoon? An invitation – free wine and cake! Spencer is a new women’s wear brand brought to market by...
DONDA by Kanye West
Kanye West has at last revealed the name of his design studio / label for his fashion collection - I would have thought his name would be enough but then again that might put people off - this way they might appreciate the clothing and find out later he was...
PURE London, the UK’s leading fashion buying event
This is where you will find us this year, having designed a new collection for one our clients (SPENCER) we are taking it to market at PURE. The blurb is as follows: Pure London is the UK’s leading fashion buying event. The Autumn/Winter 12 edition will take place in...
Fashion Week Gearing Up
Never a brand to miss a trick as far as digital innovation is concerned, at London Fashion Week in September Burberry gave the world its first ever "tweetwalk" – every exit appeared on Twitter moments before it made it on to the catwalk. Burberry also created a first...
Designers and Brands Needed for Gold Coast Fashion Week
Do you love Australia, do you love the idea of showcasing your collection in Australia, or maybe you're looking to expand your client base? Buyers from Sydney, Brisbane, Canberra - hell all over Australia attend the Gold Coast Fashion Week and they're on the hunt for...
Bloggers become fans of All Saints…
All Saints is expanding its partnerships in the UK by identifying key fashion bloggers. I read in Marketing Week that All Saints will focus on nurturing partnerships with the “fashion-fanatic who blogs about their passion to a dedicated audience”, following a 108%...
Tokyo Fashion Rocks!
What is it about the Japanese that adore this rather unique approach to individualism in fashion? I am only sorry I don't have photography of my own from way back in the early 80's in Manchester and London - there are elements of this approach clearly apparent in...
Mario Sorrenti photographs the 2012 Pirelli Calendar
I'm in the process of organising a photo-shoot however I can confirm neither will it take place in Corsica nor will the models (Kate Moss, Mila Jovich, Lara Stone and more) be obliged to appear in a state of undress... Great to see the process though. Credits Colin...
What is the Social Tailor?
The Social Tailor Agency is focused on web work:- Digital Strategy — Breakthrough strategies for digital and social media, fully integrated with business strategy Marketing and Brand Strategy — Brand, marketing and communication strategies Business Strategy —...
The new Face of G-Star RAW is that gorgeous actress Clémence Poésy
Clémence Poésy that rather brilliant French actress who has starred in films such as Harry Potter (Goblet of Fire & Deathly Hallows), In Bruges with Colin Farrell and 127 Hours by Danny Boyle has been chosen to be the new face of G-Star RAW. Here we see pictures of...
Jigsaw Menswear is Back!
It's not been in store since 1999! - Welcome back. I got the inside chat from my friends at Modus PR - Frances Walker is the one that has been appointed by Jigsaw who will be carrying the broad shoulders... Frances fondly remembers the original Jigsaw menswear line,...
Collection Inspiration
I'm in the process of taking a new women's wear collection to market and our research tells us who we should be targeting at, what they like, what they hate - why they'll buy from Marks & Spencer and why they'll buy from Harvey Nichols... But those who choose to...
Cheryl Cole’s Shoe collection for StylistPick
Today see's the launch of Cheryl Cole's shoe collection in collaboration with StylistPick.com; priced from only £79.90! And actually, you know what, they're not half bad for entry fashion pieces. We'll be looking for shoes for our photo shoot early Jan, I don't think...
A/W 2012 Women’s wear Collection update pt. 2
So, my designer and I met the Brand Manager, Chairman of the Board, Design / Cutting Room Manager and a willing model (an elegant member of staff draughted in to wear and showcase some previous seasons pieces that could be remodelled. I should maybe explain that "The...
A/W 2012 Women’s wear Collection with a Social Tailor collaboration
Here's the thing - I have been approached by a label (previously unknown to me) to find and deliver a new designer and take the collection to market using my digital marketing background but also drawing from my time in the fashion industry. For me the shoe has been...
British Fashion Awards – own up!
Ok - so I didn't get many predictions right but delighted with the majority of the decisions! Stella McCartney on the red carpet... picked up Red Carpet Designer of the year! The big one - Designer of the year, I was of course right - Sarah Burton for Alexander...
N-Dubz Fazer launches Fashion collection – Kate Moss backing
Fazer's menswear collection will be shown at London Fashion Week in February 2012... he's just received a huge PR boost to the validity and countenance of his inspiration - Kate Moss has agreed to help! Although a fan of Tulisa Contostavlos' wardrobe on X-Factor I...
McQueen stays in Paris, McQ opens in London
February 2012 London Fashion Week will host McQ, the younger more affordable Alexander McQueen label, not only that but the dedicated Alexander McQueen store in Dover Street, London (Mayfair) will shortly be open too. In this month's British Vogue, Sarah Burton said...
British Fashion Award predictions
On Monday 28th November the British Fashion Awards will be announced - the listing is thus and my predicted winners are in bold: British Fashion Awards 2011 - full list of nominees: DESIGNER OF THE YEAR Christopher Kane Erdem Sarah Burton for Alexander McQueen LAST...
Albam Clothing for Men has “Legwear”
Created by James and Alistair from Nottingham, Albam have 4 stores in London (Covent Garden, Soho, Spitalfields and Islington). It is essentially casual Menswear designed with incredible attention to detail. I have borrowed the following video interview of James from...
John Galliano’s new On-line Store
This has been a long time coming - but it's here - Woot!! Galliano Gazette (the official online store) So what can you expect? Click on the picture to find out more!! Related stories A very talented IDIOT - John Galliano Resurfaces with multiple collections - John...
Party Dresses have plunging necklines this season
If this is the way of it girls, where are you buying yours? The ones above include Jenny Packham, Jovani and Stylebob but if you're serious about it don't forget your strapless, plunging bra (thank you Marks and Spencer!).
WWD CEO Summit Apparel and Retail Welcomes Victoria Beckham
Held in the Plaza, New York (14th & 15th November) the WWD CEO Summit Apparel and Retail explores expanding a brand globally and locally, creating a modern luxury brand and revitalizing an old one, realising the next generation of brand identity, interacting with...
Join The Beautiful Rebellion
As you know I'm fascinated by retail marketing; I stumbled across "Lamb & Flag", it's a denim driven brand that offers updated classic products reflecting an edgy rock n' roll spirit. The brands logo is a "Rebel X", a simple mark inspired by royalty and rebellion with...
Columbian Fashion Week
Just the title suggests models around the world would work for free... I came across a great documentary by VICE tv who shared an insight into the world of fashion in Columbia. There are 2 sides to their love of fashion depending on whether you want to celebrate the...
Girl Panic, Duran Duran revisit the 1980’s
Fashion and music always have a close relationship. Those pop legends Duran Duran were always big fans of using models in their music videos and since they did, the music world has embraced it in a big way. To celebrate the release of their new single ‘Girl Panic’...
Nicki Minaj, Mark Ronson and Prince help launch Versace for H&M
Not hiting the UK Stores until 17th November Versace for H&M had their launch party last night. Dripping with celebrities at every turn it will be splashed across the fashion map in a big way - so we join the party (thanks to the Mirror). However if you want to beat...
Tokyo is in Vogue!
17 Vogue editors in chiefs from around the world gathered to celebrate the Fashions' Night Out on Saturday. Burberry's Christopher Bailey was there to host the event at the Omotesando store. He invited The Crookes to perform on the night (see the Youtube video below)....
How do you get your designs on the Red Carpet?
You see them mentioned and consider, wouldn't it be cool if I could hook up my label with a celebrity who is often seen on the Red Carpet. It's great PR, particularly if it's a well known high profile event - so where do you start? Consider making friends with or at...
China Fashion Week, who are the clients?
China fashion week finished on Tuesday this past week (Thank you Mercedes Benz) and held in Beijing. Have you had a chance to see the opening promotional video? Are you impressed, depressed or indifferent? Or just remain unconvinced?
In The Company of Wolves Fashion Show
I love the sound track to their short promotional film featuring Lauren Andrew
Stop the Press!! Primark concession in Selfridges
Primark concession in Selfridges! Holy cow, whatever next - Pound Stretcher in Harrods? At least that was my first thought... but actually this is not the first time Selfridges have put High Street next to Luxury or Topshop next to Burberry. I have to say in my...
Scottish Fashion Bloggers Community
Do you write a beauty or Fashion Blog and have a Scottish connection? If the answer is yes there's a Facebook community page been set up to help businesses identify relevant blogs for their Scottish based business. Post a link to your site and a short description on...
Meet Aliza Licht “DKNY PR Girl”
Aliza Licht (Senior Vice President of Global Communications, Donna Karan) has been hiding behind the Twitter user name "dkny" other wise known as "DKNY PR Girl", a whirlwind of activity we catch up with Aliza during the most recent Fashion Week where she gets the PR...
Winter Wedding Dress Season
We're in full winter Wedding dress season and we'll be doing a large feature soon, however to whet your appetite I give you some hints: More soon - suffice to say, detail, pinched waist and cleavage. (Thanks to Fergie) Colin Gilchrist
Caroline Flack, Stylist?
A letter to Caroline Flack... Dear Caroline, you are a wee sweety that has quickly (2002) picked up some great work as a TV presenter - pretty, with a great turn of phrase. Your dress sense is decidedly quirky and we love you for it, you know how to find fun with your...
The Tom Ford Documentary Trailer
That genius of Fashion Tom Ford reveals a side of him that few have witnessed before - the 50 year old Texan has moved his entire studio to London - recognising the amazing talent pool in the UK. The release of Tom's documentary is on Sunday 23rd Oct on the Oprah...
Sky Ferreira, the now idol for CK One?
Designers often find a muse and insist on them being part of their show and campaign - as much involvement as their schedule will allow. Sky Ferreira has been born with a silver spoon, life is a little too perfect which means she is ideal fodder for trash - at only...
Models no longer have an age limit or do they?
Have you been watching Mary Queen of Frocks? Her insistence that they pulled models from the 80's out of retirement to be part of her marketing plan - I thought was ace. Then the glorious Claudia Schiffer appeared in German Vogue this August and then Vogue Spain in...
Write for Vogue – Encyclo
Blogging a phenomenon or an epidemic? How is your knowledge of fashion? Today's glossy magazines have jumped on the interactive bandwagon, going digital in the age of apps and e-readers. However Vogue Italia has lept into the lead with the launch of Vogue Encyclo....
Ask The Expert – L’Oreal UK
Have you come across "Ask The Expert" yet? Did you ask a question? And was it answered? L'Oreal UK created / commissioned a James Bond spoof character who tells / shows you (in a rather pious and patronising way - but highly amusing) How to... tie a tie, make a...
Vans Store to open in Edinburgh
There are currently 9 stockists of Vans footwear in Edinburgh, but clearly there is room for more - they're bringing a stand alone shop. Where is this depressing downturn in fashion retail? Clearly if you're good and have a passionate audience you're doing just fine....
The Kooples comes to Edinburgh
I mentioned earlier this year that Hollister was opening on George Street in Edinburgh - I find this much more exciting; The Kooples first Scottish store is choosing George Street too. This brilliant, quirky brand ties elements from Saville Row, French (read Parisian)...
Urban Outfitters Europe, Facebook fans up 148% in September
Urban Outfitters Europe, Facebook fans up 148% in September... that would seem a whole lot more impressive if their Facebook engagement was up to match it... Don't get me wrong, they do engage more than most but do they realise that if you engage with more people on...
Find a partner!
I was talking yesterday about partnerships in relation to fashion and marketing - I have since been forwarded numerous examples that are off the scale. The most unusual yet not altogether surprising by his/her standards... Jodie Harsh (nightclub promoter) and...
Jill Sander partners with LG
If you had a choice who would you partner with if it was outside your normal profile? Mary Portas and House of Fraser? Orchira Pearl Jewellery and Fendi? Anastasia Radevich and a wee Shhh-oohs shop in Edinburgh? Jill Sanders and LG... They've all happened - will...
Sarah Burton, Alexander McQueen, Couture
Are you ready for the triumph that is Sarah Burton? This blossoming collection was breath taking. Images care of - Reuters
Fashion Menswear 2012 – trends
A taste of what's to come - and in some cases... is here already.
Burberry recognises that Sex Sells
The Return of the Dandy
Will the distribution of Pete Doherty's new film signal the return of the Dandy? I took a quick look at some Menswear blogs that I dip into every now and then - let me know what you think? Maybe I just want it to return because I'm fed up seeing the arse hanging out...
Kanye West Paris Fashion Week Triumph?
Kanye West bared his soul on the Runways of Paris Fashion Week and he has been ripped to shreds by the media for his first attempt... Was this inevitable? Is it deserved? Should he be encouraged? Does the industry need Kanye's type of investment and passion - or...
John Galliano resurfaces with multiple collections
Not only has Bill Gaytten (John Galliano's right hand man and Creative Director at Galliano and Dior) been asked to continue the design empire under LMVH - but get this, due to Galliano's notoriety there will be lots of collections launched in 2012 under Galliano's...
Amazon versus ASOS
Amazon are 'upping' the stakes for a bit of the ASOS action. I can't be the only one that thinks using your grandad's cardigan for the enticing style shot is a bit, well - crap...? Where would you rather shop?
Damir Doma Menswear Strikes the Right Chord
Damir Doma is a high-fashion, luxury brand founded in 2006 by the designer Damir Doma. DAMIR DOMA has quickly become an established name among the great luxury brands in Paris. Sold globally the brand is better known for its womenswear range but the recent menswear...
Trends – skinny shoulders, wide butts…
I for one am quite glad our "Indian" summer is coming to a close - you'll already know I have an aversion to girls in shorts - the only people that can get away with it are skinny, model types - the rest - your emphasizing your ass and making it look bigger than it is...
Retail Websites are Changing
Companies such as TM Lewin and New Look have rightly identified that "Pull Marketing" or "Inbound Marketing" is the way forward in this ever social online environment we live in. Both of these retailers no longer just have websites that offer stock with the occasional...
Pal Zileri pour their heart out
Pal Zileri ask: Are you interested? Will you speak to me? Is she going to call? Should I wait just a little bit longer? I know my mother would approve. Am I playing it too cool? I know you want me to look this good but where are you? I can hold my own but you're...
Cashmere World – Sales in Luxury Soar
I'm featuring some of my favourites - Johnstons of Elgin, Cameron Taylor, and the Italian Loro Piana. However all eyes will be on Beijing for Cashmere World for the numerous insights into fashion trends and technology innovation in the industry. Cashmere World is held...
Inside scoop on Shhh-oohs.co.uk
That amazing retail phenomenon 'Shhh' is shoe heaven for girls that love shopping together and here I am, a bloke that loves it... not only that I'm managing to get the inside scoop on some of their new collections. I can't reveal anything that hasn't been stocked...
Social Media Week, Fashion101
On the first day of Social Media Week (the UK city this year is Glasgow) I was drafted in at the last minute to be the MC / Compare of Fashion Blogging 101 hosted at the Citizen M Hotel on Renfrew Street. The event was over subscribed with standing room only, 95%...
London Fashion Week Spring Summer 2012
A quick insight into some of this years runway shows at London Fashion Week - collections are Spring Summer 2012 - on the morning of day 5: Burberry Prorsum (Christopher Bailey) To watch more, visit designer_profile.aspx?DesignerID=1245 Christopher Kane: To watch...
I’m in love with Lara Stone
Maybe that should read, "I'm in love with Calvin Klein's marketing campaign that focusses on Lara Stone!" The clever people at Klein have done what I have advised many people to do - develop a campaign around a person, the head of the business, the face of the...
Pal Zileri, Harvey Nichols Edinburgh
Today I met the CEO of Pal Zileri, their master craftsman and tailor Bruno, the General Manager for the UK - Silvia, and of course Luis who looks after Pal Zileri in Edinburgh. Over breakfast I was treated to an insight into a brilliant and successful business that...
Shhh-oohs a new retail experience
I was lucky enough to be invited to the press launch of a new experience in shoe retail last night. This retail outlet is situated on Edinburgh's Castle Street - the only give-away that it exists is a large sign that says "Shhh" with what could only be described as a...
Victoria Beckham New York Fashion Week S/S 2012
The worlds fashion press is all a-buzz with Victoria Beckham's collection - the stand out elements were the monster (hand) bags that some of the girls could barely hold and the leather leggings - you heard me right... I guess they'll only ever be worn once unless the...
Harvey Nichols Fashion Show Star Revealled
This seasons fashion show at Harvey Nichols Edinburgh was proudly sponsored by Land Rover, to reveal their new baby the Evoque. Those of you that know me have seen me talk about the LRX (the Land Rover concept car of 3 years ago) the Evoque has the same body - I'm...
New York has discovered Judy R Clark
I recently had the chance to meet and be given a tour of Judy R Clark's studio. Judy is an Edinburgh based Fashion Designer that has a truly couture and commission based business (but equally set up to to provide pieces in large quantities). Now with regular visits to...
Who’s your collection targeted at?
Maybe you're a retailer, maybe you're a designer; who is your customer? Are you designing for yourself or what you know your customers will love - are you buying based on a specific client profile? One company, Edun, the fashion brand started by Ali Hewson and Bono,...
New York Fashion Week Live Streaming Shows Schedule
Times are all on New York time - they're 5 hours behind the UK. Find the full schedule here: http://www.mbfashionweek.com/schedule the links for the streaming shows: Digital Streaming September 8 9AM NICHOLAS K LIVE STREAM 10AM BCBGMAXAZRIA LIVE STREAM 11AM RICHARD...
Fashion Week Changed at New York and London
Substantial changes have been made to designer's schedules at both New York Fashion Week and London Fashion Week due to Hurricane Irene. The Marc Jacobs show has been pushed back in New York. The designer is set to close the week, showing on Thursday evening, instead...
Jane Davidson Brings London Fashion Week to Edinburgh
Sarah Murray the Head Buyer at Jane Davidson (10 years next year) and MD, really pushed the boat out for her customers this season. Previously a wee fashion show held in the shop on Thistle Street she had persuaded Victor and Carinna to allow the show to take place...
The Young Social Tailor
Talor Gilchrist is "The Young Social Tailor" (daughter) been blogging a month although been Tumblr'ing for a year and Tweeting for even longer - I hardly ever see her because like her old man she has an active social life (pun intended). However tonight we're both...
Cameron Taylor Cashmere hit a home run!
In my buying role at Burberry and the (original) Scotch House we had amazing quality cashmere but never anything close to the quality that Lisa designs and produces at Cameron Taylor - she has pieces that are 6 ply - the weight, the comfort - it is amazing luxury you...
Fashion News and Trends Stateside from Fashion Fix
The weekly updates from Fashion Fix is a great way to keep in touch with our cousins across the water. This week it's all about: Nine West Brian Atwood Victoria Beckham Prada Chanel Faith Hill Tim McGraw
UK is the World Leader in eCommerce
eCommerce is growing at 24.9% per year - Are you on board? According to the most recent UK Government figures the total value of UK eCommerce is £408 Billion (That's more than the UK Oil and Gas Industry). According to Google (and the Boston Consulting Group) the UK...
High Street Partnerships and Loyalty Points
We've looked at Nectar points and retailers building communities to better cross-sell and build new client loyalties through combined marketing. It's all still working - Boots announced yesterday they've just added French Connection to their stable. It's important...
DKNY give gifts to Bloggers
Yup DKNY give gifts to Bloggers - you won't see me complaining, although quite what I'll do with a "Cozy Wrap"... This all down to the appointment 2 years ago of "DKNY-PR-Girl" who says and I quote: "I'm your well placed fashion source bringing you behind-the-scenes...
Black and White Fashion Photography 2011
Aren't these divine! There are times when words just won't do. I'm becoming fixated by brilliant photography and all because of BINTM (Britain and Ireland's Next Top Model) - have you got a favourite yet? Have a look at the preview of the next show when they interview...
Is A/W 2011 Menswear getting a Western makeover?
The long awaited release of Noel Gallagher's first solo single has hit Youtube: "Noel Gallagher's High Flying Birds - The Death Of You And Me" which has got some interesting influences. Then there is this summer's blockbuster with Daniel Craig, Harrison Ford and...
Cultures Clash over Girl’s “Loungerie”
Jours Après Lunes the French underwear label for female babies, toddlers and teens finds itself plastered all over the internet due to the release of these and some other collection shots - the conservative Americans and Brits are up in arms saying it's portraying...
Brand Partnerships abound: FHM and Lacoste
P&G has inked a sponsorship deal with Bauer Media which will see every editorial page of FHM fashion spin-off Collections carry Lacoste fragrance branding. Every page of the twice yearly men’s glossy fashion spin-off will carry an invisible watermark which will offer...
Loving the new Barbour Gold Collection by Temperley
For those of you not in the know Temperley London are best known for their rather glorious Wedding dresses - here we are in a diversification that we adore (take note Jimmy Choo) a collection of largely outerwear for and exclusively, Barbour - that epitome of English...
Jimmy Choo Mens Trainer Collection
I was one of the gullible ones who bought DKNY trainers that came out in the late 90's and I love my Y3 Yamamoto trainers (by Adidas) but these smack of a quick buck for those aspiring rioters, don't you think? If you follow this blog you'll know I've metaphorically...
There’s Something About MARY Portas
Fabulous Mary Portas has got balls of steel - this Thursday marks the opening of: Mary. Her one off, London store, simply called Mary, is a collaboration with House of Fraser and will be based on the first floor of the Oxford Street Store (and online at...
House of Valentino, the Virtual Museum
Patrick Kinmonth and Antonio Monfreda are the ones responsible for putting the career of Valentino Garavani (yup that's his full name) online as a Virtual Museum dedicated to his life's work. They wanted to create something that could only be experienced online. It...
Revealed – Calvin Klein Looks for A/W 2011
Calvin Klein goes for two distinct looks this coming season - first up GRUNGE LUXE His second look is very much more tailored - WORKWEAR What are we thinking? Are we happy, delighted. eager and excited? I'm thinking just a little bit about you brave girls looking for...
FENDI – A loves life lost
I remember at college the trials of working with Fur (although clearly not real) the unique stitch machine required to bind the seams - the detailed edging (trimming and folding in) to ensure multiple seams worked together and the delight in finding a lining that...
G-Star RAW and Ryan Gander collaborate on limited edition Arc Pant for Wallpaper* Magazine
(click the image above to see the video on Wallpaper Magazine) Beginning August 3rd, visitors of G-Star stores worldwide might find one of the 30 limited edition Arc Pants from G-Star RAW, customized by Ryan Gander. The project was comissioned as part of Wallpaper*...
Lunch with Pringle of Scotland at Harvey Nichols Edinburgh
I was an honoured guest around the table with assembled journalists from The Herald, Scotland on Sunday, The Scotsman, Sarah from Modus PR, Kevin from Harvey Nichols and of course a couple of bods from Pringle of Scotland (but more of them later). The story is a...
Clements Ribeiro Design for Evans
The much loved design duo of Suzanne Clements and Inacio Ribeiro, whose eccentric-chic winter 2011 collection of heraldic embroideries, 1940's shapes, jewelled twinsets, military details and exuberant prints, was one of the highlights of London Fashion Week in...
The Grace Coddington Story, Creative Director Vogue
Random House have won the bid to publish Grace Coddington's memoirs (for apparently £700k +); the fashion world are on tenterhooks to find out if the TV programme provided a realistic insight into the relationship between Grace and Anna Wintour. They have worked...
House of Fraser Launches New Website
House of Fraser Launches New Website What is interesting about the launch of this site is the emphasis on sales of branded product - House of Fraser hold possibly the most brands for any "Department" store in the UK and didn't start selling online until 2007 - this...
David Beckham gets his kit off – pour Homme
David Beckham is no stranger to bearing a bit of flesh - nor in fact is he a stranger to releasing a new fragrance. However I'd suggest it's an odd time to be doing both? For one, getting your kit off Becks - I guess any time of year is good but your Mrs has just had...
Shan You; CEO, Founder and Buyer for Orchira Pearl Jewellery
Shan You, the CEO, Founder, Buyer and Designer of Orchira Pearl Jewellery 1. Name your favourite best dressed – male, female Brat Pitt Catherine Middleton 2. If you were on the red carpet at the Oscars who would you choose to be on your arm and why? Nicole Kidman, for...
What makes love true?
I can't help myself - I'm back in the marketing mold again. I like to delight in marketing stories and campaigns that deliver or at least appeal or touch an emotional response. At some point in everyone's life (I hope to think) we delight in an immense sense of...
Fashion is a fickle beast
The focus of the posts on ST have been very marketing focused of late and like fashion we're reverting to some other passions - the fashion shoot - photography. Although huge fans of Jonathan and his amazing work at Les Garcons de Glasgow of which more later we're...
TOM FORD, London Fashion Week 18th Sept 6:00pm
Set your clocks boys and girls; it's not just for a select few but an open runway for Press Passes (and celebrity friends) Tom Ford is on the schedule to show at London Fashion Week... whatever am I going to wear?!! Last seasons "Womens Collection" promo on...
Dolce and Gabbana talk Social Media
Dolce and Gabbana being interviewed, talking about that seminal moment when they invited Fashion Bloggers to their front row at Fashion Week And then discussing their use of Twitter and how they work it for the business (or not)...
Primark’s competition lands in the UK
Forever 21, the US $3 Billion empire created through inexpensive, fast moving fashion has just taken the old HMV flagship store on London's Oxford Street. A family business headed up by the "Don" Do Won Chang, his daughters Linda (29) the Marketing Manager, Esther...
Lucy in Disguise Relocates to Carnaby Street!
Surprise news today regarding Lily Allen's Lucy in Disguise boutique. The newly married Lily has been forced to relocate the store just ten months after it opened. Following the closure of the Covent Garden store, Allen and her half-sister Sarah Owen have relocated...
Japan Fashion Week 2011, Mercedes-Benz
The 13th “Japan Fashion Week in Tokyo (JFW in Tokyo)” to be held in October of this year will start anew as “” with MBJ as its first title sponsor. Mercedes-Benz is the title sponsor for the world’s leading fashion weeks, such as “Mercedes-Benz Fashion Week” held in...
Azzedine Alaia triumphs without Anna Wintour’s (Vogue’s) Support
Many call Azzedine Alaïa a legend and if you have been following his career, you might agree. However, some people may not be as inclined to sing Alaïa's praises. Anna Wintour may be at the top of the list, especially since it has been reported that Alaïa banned the...
Zara Philips Classic Edinburgh Wedding
Zara Philips gets married to Mike Tindall 30th July at the Canongate Kirk in Edinburgh and her dress is not a Sarah Burton or Christopher Kane but that Wedding dress specialist adored by both Princess Anne and the Queen Stewart Parvin. It will be classically styled...
The Last Harry Potter Red Carpet for Emma Watson
Yesterday, floating down the red carpet at Trafalgar Square, London in a vision of Oscar De La Renta, Emma Watson took center stage for the final Premier of Harry Potter and the Deathly Hallows (part 2). Stunning. And the trailer for this epic conclusion: [youtube...
Versace Jeans Under Attack – on Facebook
Versace is hardly #NOTW or Rupert Murdoch but is equally feeling mounting pressure to change its ways. The company has turned off fan posts on its Facebook page after loads of people left messages demanding the company ban sandblasting, one of the techniques used to...
Robbie Williams launches Farrell Clothing for (real) Men
FARRELL CLOTHING [youtube http://www.youtube.com/watch?v=hQ4iDP44tfc&w=580&h=360] I think it's quite interesting that Robbie Williams has a vested interest in the design of a menswear range where he talks about the influence of his Grandfather as the guiding...
Arts and Crafts Fashion 2011 – Knit it, Baffie!
As we head into the thick of Summer, contemplating our Autumn / Fall wardrobe choices I thought I'd share an insight into a growing underground trend of an "Arts and Crafts" theme and I don't mean the type found on the Diesel Catwalk for S/S 2011. Or the ranges...
Counterfeit Fashion supports Terrorism
I will never forget that headline "Counterfeit Fashion supports Terrorism" - I've spent time in New York, Florence and many other Cities and have seen at first-hand the appalling "designer" copies of mostly handbags but I didn't appreciate all those years ago just...
Some changes at The Social Tailor
MAKEUP BEING APPLIED Sincere apologies for the lack of posting in the last few days, there are a few changes going on at The Social Tailor, not least the application of some lippy and mascara, normal service will be resumed soon. Although if you visit our Facebook...
The Fashion Week Dates for your Diary
June 23-26, Paris, France Paris Fashion Week (Mode à Paris) Men's Fashion Spring/Summer 2012 Collections www.modeaparis.com July 4-7, Paris, France Paris Fashion Week (Mode à Paris) Haute Couture Fall/Winter 2011/2012 Collections www.modeaparis.com July 6-9, Berlin,...
US go wild for Emma Watson – VOGUE July 2011
Featured in the US edition of Vogue, Emma Watson (the new face of Lancome as featured in the Social Tailor earlier this year) has blown their socks off - and no wonder: Credits to our friends at VOGUE US
Fashion retailer, is your website Mobile friendly?
I read an article by Graham Charlton (Editor of E-Consultancy) looking at various infographics in relation to the growing importance of the mobile web. The biggest surprise was the almost equal sales of fashion goods to music and games purchased from a mobile device -...
Facebook take down FCUK India
Facebook has taken down the official India pages of fashion house FCUK (French Connection UK) for breaking their terms and conditions surrounding the promotion of competition of which they are not the only one (others include Bournville Chocolate). Facebook issues...
Versace design for HM
It's true, and here are some pictures and Youtube interview to prove the collaboration. However you should know we're not going to see the Versace collection in H and M until November 2011. The first shot is Donatella wearing one of the pieces that will be available...
Britain’s Next Top Social Media Face is cooking!
Ok, so normally we talk about fashion related stories but I couldn't miss this one - New World are a UK company that sell cookers - sexy huh? Ok maybe not but their Commercial Manager (Jon Brennan) has said: "Our new look is bold, stylish, young and fashionable and we...
Scarlett Johansson in the spotlight
Scarlett Johansson is possibly not a style icon or have a natural flair for styling herself for particular occasions but one of the reasons we love her: She has criticized the media and Hollywood for promoting an image that causes unhealthy diets and eating disorders...
Brighton Fashion Week, 2011
Brighton Fashion Week 2011 looked awesome - here's a roundup video of the key events: [youtube http://www.youtube.com/watch?v=VUGJAC8dbBY&w=580&h=360]
Scottish Fashion Awards 2011
Tessa Hartmann and her team do an amazing job pulling together the cream of Scottish Fashion once a year - unfortunately I couldn't make it this year but thought I should give you an insight into the winners - with one or two pic's below each title: Scottish Designer...
New Look Daily Triumphs!
There was I slagging off New Look's logo not that long ago but delighting in their appointment of the advertising agency "Mother" - well, HELLO: 3 months ago they soft launched NL Daily, which is effectively a bespoke version of Paper.Li (a reportage online magazine...
Vogue Italia does classic beauty
100 Photographers from PhotoVogue will be selected for an exhibition opening September 8th 2011, during the Vogue Fashion's "Night Out" in Milan. The following are one or two of my favourites, not necessarily shots that you will see at the exhibition.
Channel 4’s This Model Life and Ruth Crilly
If you haven't been watching it - catch up online here: Channel 4's This Model Life. A great insight into the life of a model trying to make it - it wasn't her chosen profession, Ruth Crilly was studying law, happened to be at The Clothes Show in Birmingham (her local...
Diet Coke and Fashion – Curated, Sponsored online Content
Share this:FacebookTweet this post The battle in the world of fizzy pop continues in Fashion. I wrote recently about the Karl Lagerfeld bottles exclusive to Harvey Nichols, there were also versions by Missoni and Versace shown at Milan Fashion Week as far back as...
Mens Hairstyle Trend Summer 2011
Share this:FacebookTweet this post Maybe we laugh at Jedward or delight at their manic ramblings - whatever the way we feel we certainly get a smile - but it seems their influence is reaching further than some would suspect. The Quiff is back and in a big way...
Nicola Roberts – LO, VE – Beat of my Drum
So here is Nicola Roberts wearing her Atalanta Weller shoes on the cover of her first solo single - here is a GAY Icon waiting to happen - her single is reminiscent of Daphne & Celeste's U.G.L.Y. - not sure what to say about that - or even the fact that I didn't...
CFDA Fashion Awards New York
Share this:FacebookTweet this post Had a friend that invited themselves to the after party at the Council of Fashion Designers of America: CFDA - that was Monday and she's only just risen to tell me about it now... oh yes and she had her camera taken off her... boo!...
USC to Gio Goi
Share this:FacebookTweet this post The same team that took USC to market are the brains behind Gio Goi - I just figured this out; go on lads, nice work. USC once upon a time was a wee company operating out of (if my memory serves me) a warehouse in Livingston (West...
The Wimbledon Party will be extra glam this year
Share this:FacebookTweet this post This year’s Wimbledon party is on June 16th 2011. Wimbledon, the British Fashion Council and the Women’s Tennis Association are pairing the best of Britain's fashion designers, both established and emerging, with 15 women tennis...
Fashion TV, Japan, Marilyn Manson, 90210
Share this:FacebookTweet this post [youtube http://www.youtube.com/watch?v=pxNnTq-DR_Q&w=508&h=319] It's not often that I mention Fashion TV but this recent event in Tokyo organised by "X Japan" is worthy - clearly it's not new to combine musicians and fashion...
The Satchel of Justice
Share this:FacebookTweet this post I'm a big fan of the Cambridge Satchel Company, if you know me you'll know I'm in possession of a classic in bright yellow... The Cambridge Satchel Company was set up in 2008 by Julie Deane and her mother, Freda Thomas and has gone...
Ultimate Style Guide for Mother and Baby
The Little Style Book I always harp on about womenswear and menswear, here it's time for Mother and toddler - this genius wee site is a great resource and very cute - kindly recommended by Pippa Middleton (yes you'll remember, she's the sister of the Duchess of...
Another Speaking Gig for the Social Tailor
Those lovely people atKMI Digital who have organised a "Splash of Social Media" have invited yours truly to talk about some of our - guess what? Yup, Social Media Projects. And what's more we've waived our fee to better support the event - it's in Cumbria. I know...
Louis Vuitton takes sauce travelling!
In the latest photo shoot created by Louis Vuitton Artistic Dirctor Marc Jacobs and photographer Steven Meisel they come up with a stunning spin on travel - we're liking this a lot! Credits
Vanity Fair persuade Kate and Wills
Share this:FacebookTweet this post Yup just like his mother before him the Duke of Cambridge (Prince William) is to be the cover shot of Vanity Fair with his gorgeous wife Kate. Some of you may recall Princess Diana (also shot by Mario Testino), did the same thing -...
Girls – it’s all about the Pearls
Share this:FacebookTweet this post Has anyone else been noticing the celebrity fascination with pearls? There is definitely a trend happening - I mean look: I even came across a recently created Facebook page entitled: "It isn't slutty if you're wearing Pearls!" Then...
Facebook Retail Store – it’s in Fashion
Share this:FacebookTweet this post This is the way of it - if you are considering building or replacing your existing store you can now have an identical site made that sits within Facebook whilst operating on your own URL (web address) at the same time - 2 birds one...
Girls Aloud, Nicola Roberts collaborates with Atalanta Weller
Share this:FacebookTweet this post Nicola Roberts collaborated with up-and-coming designer Atalanta Weller to create her dream shoes and funnily enough Atalanta admits she was very hands-on (no shit, wouldn't you!) She told vogue.co.uk: "A collaboration is like a good...
Nectar Fashion creates ECommerce site for it’s partners
Share this:FacebookTweet this post Taking on Ebay Outlet head on Nectar have developed an online store for its partner companies - MarketingWeek stated: "Nectar is launching an online fashion platform that will allow cardholders to shop and earn reward points with its...
Sex, Fashion, Photography
Share this:FacebookTweet this post A heady mix that that speaks volumes about the images often chosen for the posts at The Social Tailor: You want that fringe! Those shoes make you feel giddy, yet you know they shouldn't... So the boots are nice... so what! You're...
Henry Holland – Fashion Film – Loving it – A/W 2011
Share this:FacebookTweet this post [youtube http://www.youtube.com/watch?v=nbQrs8WKQVo&w=560&h=349] Henry Holland Dree Hemingway Pixie Geldof
The UK’s Fashion Economy – Yes, it’s that important
Share this:FacebookTweet this post The British Fashion Council (BFC) and Damian Collins MP hosted a presentation on London Fashion Week to an All Party Parliamentary Group (APPG) for Fashion and Textiles. Members of Parliament and researchers from all political...
Graduate Fashion Week – 10 Free Tickets
Share this:FacebookTweet this post Graduate Fashion Week, the ultimate showcase of emerging design talent, is celebrating two decades of style this year, and they’ve bagged a shiny new sponsor in the form of George at Asda. Famous for launching the careers of...
Fashion gossip and naked truths 18th May 2011
• Oprah Winfrey will interview Ralph Lauren on her show on Wednesday, the designer’s first TV interview in over twenty years. [WWD] • Handbag designer Anya Hindmarch is stepping down as CEO of her label to be replaced by Gucci Group’s James McArthur. (She remains...
Lady Gaga on Graham Norton wearing Sorcha Ó Raghallaigh
The US pop-star name-checked Sorcha Ó Raghallaigh when she appeared on the show last week, telling Graham Norton she had worn the flamboyant dress especially for him. “It’s a young Irish designer named Sorcha Ó Raghallaigh,” she told Norton, to enthusiastic whoops...
Versace for Kids relaunches
Share this:FacebookTweet this post UK-based Versace has announced that it will be launching a line for children in its Spring/Summer 2012 collection. The new collection will cater to children below 12 who are looking for a ‘rock and roll twist’ via Medusa-head logos,...
Who is your Fashion Icon?
Share this: FacebookTweet this post I read recently about Kesha; here's a girl who two years ago, decided she wanted Prince (the purple one, not Wills) to produce her first album. So, she found out his address and drove to his Beverly Hills home, where she paid the...
Fleur of England Lingerie was FleurT now Phwoar…
Share this: FacebookTweet this post Fleur Turner, designer of the wonderful Fleur of England launched the brand in 2000. Initially, she traded under the delightfully fun and flirty name, FleurT. Her modern classic approach to lingerie design was so well received that...
New Look, 24-7 Fabulous – almost
Share this: FacebookTweet this post New Look are a fun frolicky brand that know High Street fashion and have done well to capture a great market share for a number of years throughout the UK shores. They recently commissioned some fab work with MOTHER (an advertising...
Karl Lagerfeld gets all Coked up in Harvey Nichols
Share this: FacebookTweet this post Karl Lagerfeld has for the second year running designed a limited edition collection of Coke bottles - YUM. Exclusively available at Harvey Nichols Foodmarkets and online at www.harveynichols.com from 16 May 2011, the Diet Coke...
Pete Doherty gets Drugged up on VOGUE
Share this: Facebook It would seem our beloved "enfant terrible" Pete Doherty has swapped class A's for a new class altogether... Fashion is providing a new high. The Kooples a Parisian label that does as much for music as it does for Indie underground clothing has...
Diesel throw a free Party in Glasgow
[youtube http://www.youtube.com/watch?v=zjSA1pKRThU&w=590&h=366] Share this: Facebook On Wednesday 1st June the beautiful people at Diesel are throwing a FREE Party* as part of their "Diesel School of Island Life" project. Featuring Optimo DJ's, Julio...
Naked Celebrity? Stitch to Wear? = Stitch Lounge!
Share this: Facebook As part of the 'No Concessions' fashion season at Inspace, the Stitch Lounge is taking over the laboratory, bringing 'makers' and 'players' together for one weekend only to create some fast fashion. They have patterns at the ready, 10 Singer...
David Gandy, 31 Eye Candy
Share this: Facebook And to redress the balance we pick up some shots of David Gandy - born in Essex 1980 from Scottish parents he rocketed into the limelight after a shoot with Dolce and Gabanna. David is often asked if he will go into acting, not dismissing it this...
Monica Bellucci, 47 years old and looking amazing
Share this: Facebook There are not many that walk into a room and most hot blooded men stop breathing just for a moment - Monica Bellucci still has it. From a fashion and style point of view she has the most wonderful figure a true hourglass - this post is a little...
Edinburgh College of Art Fashion Show 2011
Share this: Facebook The catwalk show starts at 7:00pm this evening and runs for 3 nights - I wish everyone taking part lots of luck and look forward to catching up with some of you in London next month... One final year student Laura De Barra has been blogging for a...
Australian Fashion Week, Spring Summer 2011 2012
Share this: Facebook In Sydney right now is Australian Fashion Week, tomorrow is the final day - here is a cross section of Aus and NZ fashions: WONDERS CEASE GUANABANA MISS UNKON BLESS'ED FRIEND OF MINE I have found Fashionising and Monsters & Critics to be the...
Open Surgery for Dr. Martens
Share this: Facebook Guess who's just launched a new clothing range... with some strong pieces, it's definitely on brand. Hell this takes me back - I remember coming back from London one year, possibly 1989 with metal toe cap DM's, my mate Pete asked if he could wear...
Pippa Middleton has a bright future
Share this: Facebook Pippa has a bright future if she reconsiders her fake tan of choice... don't you think? Philippa Charlotte Middleton is Carole and Michael Middleton’s second daughter and their middle child. She grew up in Berkshire and, like her sister and...
Discount Shopping is getting as cool as…
Share this: Facebook I was recently invited to a sneak preview of a new Discount Warehouse "Big Offers", not a new concept but a new approach to retail that offers branded stock at ridiculously low prices - for example Jeans at £2.73 and they had stock from Dolce and...
Royal Wedding – What were you thinking?
Share this: Facebook It can't just be me but there was some quite bizarre choices for outfits - the two big ones: what was Kate thinking putting Pippa in white? That's a big no-no... right? Pippa Middleton who incidently went to University in Edinburgh; she however is...
Antonio Berardi does sex and curves with elegance
There's an interesting article in todays Guardian about Antonio Berardi so I thought I'd share some of his better known clients taken over the last few years: Antonio rather famously decided back in 2009 that he wouldn't work with Lady Gaga - whether those feelings...
Tokyo Fashion Week AW 2011 Update
Share this: Facebook While Japan Fashion Week was officially cancelled following the earthquake and tsunmai disaster, many designers rescheduled or downsized their shows, or published lookbooks instead. All collections are now available online on a central website...
Hawick Knitwear Is Hitting New Highs
Share this: Facebook Hawick Knitwear, one of the UK’s largest knitwear companies, is now manufacturing 9,500 of its signature sweaters a week to meet the high demand for its product internationally. This on the back of launching their own label in January this year -...
Models of Diversity join Tree of Hope Children’s Charity for a unique Fashion Show
Share this: Facebook The TREE OF HOPE CHILDREN’S CHARITY have joined forces with the campaign MODELS OF DIVERSITY for a unique Fashion Show to help raise funds for children’s specialist medical treatment and therapy in the UK. The event will be held at Leslie Ash and...
Betsey Johnson – NYFW Fall/Winter 2011
Share this: Facebook Too good not to be shared - Betsey Johnson hit a home run with this collection. [youtube http://www.youtube.com/watch?v=YOoEaBX1-l4&w=590&h=375]
Harry’s still single, find a dress fit for a Princess
Share this: Facebook The title of this post comes from a Boutique called "START London". Start was founded in 2002 by husband and wife team Brix and Philip Start – a decision incited by their observation that there was no where to shop for designer fashion in London’s...
Facebook Deals Initiative bags Republic
Share this: Facebook UK fashion chain, Republic, is the latest brand to sign up to the Facebook Deals initiative. One Iota’s CEO Damian Hanson commented: "Facebook Deals provides bricks and mortar retail stores with a huge opportunity to create new customers and drive...
Beachwear and Bikinis by Paolita
Share this: Facebook Maybe I'm tempting fate on the Easter Weekend to be talking about Summer clothing... I'm sure I'm not the only one that feels this year is going to be a stonker, not quite frying eggs on the pavement but close - here's hoping! With that in mind I...
ASOS Womenswear Fashion Director Carren Downie On Fall 2011 and the Retailer’s Rapid Growth
Caren Downie, Womenswear Fashion Director of ASOS is one of my connections on Linkedin and took time out to answer some questions for NBC and I thought I'd share her interview with you. Carren answered some questions about the company's rapid growth and how she hones...
Hollister Opens in Edinburgh
Yup it's true - Hollister is taking a large unit on George Street, in Edinburgh - it is currently occupied by another well known retailer and it's not my place to share who that is. Exciting times. They are not the only ones, there's also quite a bit of activity...
Glamour Modelling gets on trend with UberGirl
Do you think we should be thanking Katie Price, Big Fat Gypsy Weddings or just the rise of the Lads Mag? It would seem that fake tan and silicon implants are the route to fame fortune and a Reality TV show - is it building momentum, reached its peak or be around for a...
Luxury Exceeds Expectations
There I was 2 days ago saying the luxury sector is hot just now and today the figures have just been published - Bloomberg quoted the following: "LVMH Moet Hennessy Louis Vuitton SA (MC) and Burberry Group Plc (BRBY) led European luxury-goods stocks higher as both...
Van Der Mode – Sophisticated Basics
I alway think the secret to a really good brand is getting the basics right. I literally stumbled across "VAN DER" and have been really taken by the simplicity of style and form along with the hugely inexpensive nature of the product. Their story goes: "Born as a...
The Future for Burberry: Brand, Culture, Digital
Share via Twitter [youtube http://www.youtube.com/watch?v=VkzkirPFnEo&w=590&h=355] The luxury sector is hot right now – Prada is gearing up for an IPO and LVMH has recently bought Bulgari. Angela Ahrendts CEO of Burberry was asked about the future of Burberry:...
Duchamp London in Harvey Nichols Edinburgh
I met Marc the CEO of Duchamp yesterday in Harvey Nichols (an inspiring Scot who has clear passion for his product). Although they've always stocked the brand it is only now that it's the full ready to wear range (RTW). Duchamp is stocked in only the best stores...
Jessica Alba, Vogue Italia April 2011
Jess has a 2 year old and is expecting her second - you really wouldn't know she was 3 months gone in these photos! But then there are some embellishments... the hair is a wig, the - whatever, she still looks hot. To read the short article - VOGUE Italia
Henry Holland is to blame! Pom pom earrings trending
Who would have believed it - I think they're more Autumn Winter than Spring Summer... but Henry's started a craze, are you in on it? House of Holland under Accessories Hand made by Julie (USA) By Pink Antoinette on Etsy See what I mean!!!
5ft 4″ Model wins Company Magazine Cover
Scottish models Lisa Cunningham and Kirsty Colquhoun are proof you don't need supermodel stats to be a cover girl. Kirsty is a size 16 while Lisa is 5ft 4in tall and both had been put off becoming models because they didn't fit the traditional shape. They amongst 4...
Reese Witherspoon for US Vogue
Sophie Theallet silk dress with grosgrain ties. Lorraine Schwartz earrings Dolce and Gabbana embellished top and shorts Dior sequined, embroidered tulle dress. Lorraine Schwartz pavé-diamond earrings The full story at Vogue.com Peter Lindberg was the photographer, the...
Mary-Kate and Ashley Olsen, Elizabeth and James
Mary Kate and Ashley Olsen have created the couture line The Row, modern lifestyle brand Elizabeth and James and the casual, denim-focused TEXTILE Elizabeth and James line to their purported 100-million-dollar empire. A recent nomination from the Council of Fashion...
Duchamp London Menswear S/S 2011
[vimeo http://www.vimeo.com/17798831 w=590&h=384]Behind the Scenes Spring Summer 2011 from Duchamp London on Vimeo. Loving the attention to detail in this ready to wear collection - now you know where Michael McIntyre gets his shirts DUCHAMP London
Kate Middleton’s Burlesque Dancing Cousin makes a change
The fashion for unnatural hair colouring reaches new quarters. Kate Middleton's cousin Katrina Darling (20) dances burlesque as a hobby between jobs - rather amusingly she dances to Rule Britannia - she has shot to fame because of her family connections... no surprise...
London Fashion Fringe Applications now open!
Fashion Fringe is looking for cutting edge, iconoclastic talent in design and creativity to continue the tradition of Vivienne Westwood, Hussein Chalayan and the late Alexander McQueen. Fashion Fringe is an annual project, launched to find and nurture undiscovered...
Michael Faber, The Crimson Petal and the White
This 4 parter (The Crimson Petal and the White) currently showing on BBC 2 is making quite a stir for a number of reasons, not least for the brilliant acting by Ramola Garai, Chris O'Dowd and Gillian Anderson (yet to see much of Richard E Grant), the fact that Michael...
Fearne Cotton is so VERY…
The heavily tattooed sweety Fearne Cotton unveils her new fashion collection; Inspired by the Sixties and Seventies, the Radio DJ and TV presenter's range includes simple shift sundresses, floaty chiffon frocks and huge round sunglasses - which I can honestly say NICE...
Watches for ‘Mod’us now in the UK
Start-up distribution company Santorinos Watch Group has taken on American watch brand Modus as its first brand to launch in the UK market, which it hopes will attract customers looking for affordable timepieces. Speaking about the launch, Santorinos vice president of...
Singapore Fashion Week Loves Naked Men
These examples are Skinxwear, Alexander McQueen Underwear and Jail Jeans find even more at SocialiteLife...
Autumn Winter Colour Trends 2011
If you didn't know - here's what to expect for your Autumn Winter wardrobe: With sincere thanks to Fiona Jenvie and Sarah Clark at Mudpie if you want to find out trends for 2012 / 13 look them up and get along to one of their seminars.
An increased fashion for Tattoo’s
I've been away for which seems like ages and now I have this backlog of blog posts to submit... or at least that's what I was thinking. But today I thought sod it, delete the lot - if not's fresh, it's not part of the story, then it doesn't make it - no exceptions. So...
Lady Gaga Shoes and Sunglasses
It's been mentioned before but you have to love a looney like Lady Gaga - some of her stage shoes can be found in the Noritaka Tatehana Boutique and the glasses at Fashionland
Who is in your Top 10, Cheryl Cole?
[slideshow] In a bid to discover more about the fashion-conscious females in the UK, "MyCelebrityFashion" looked into site statistics and polled 1,452 women aged between 18 and 30 to discover the top 10 most copied celebrities, in terms of style, that influence them...
Naomi Campbell Opens a Store in London – Prince’s Trust Charity
Naomi Campbell is opening a shop in London. Naomi has joined forces with shopping centre Westfield for the pop-up store, which will open its doors between April 6 to 13 to sell designer items in aid of The Prince's Trust charity. Among the products up for grabs will...
Megan Fox, Armani Code, Slick Hair
Poor Megan Fox is getting a seriously hard time from some followers of fashion due to the recent shots of her posing for the Armani Code fragrance - she looks gorgeous as ever - the back-lash is the disgust at her hair... Clearly it's the stylists choice not hers -...
Edinburgh Charity Fashion Show – Welcome to the Islands, Part 2
The opening night is this Friday 18th March last remaining Tickets available here The statement written by Laura Christine, Chairwoman 2011 for the event goes: Last year ECFS 2010 raised an impressive £37,500 for three very worthwhile charities, contributing to the...
Savannah and Sienna Miller celebrate the launch of Twenty8Twelve at Selfridges
On Monday, Sienna celebrated the launch of the latest Twenty8Twelve collection at UK retailer Selfridges alongside her sister Savannah, who handles most of the design duties for their fashion label. Both sisters were outitted entirely in Twenty8Twelve, with Sienna...
Haider Ackerman tipped to take over from John Galliano at Dior
The Colombian-born Frenchman's star rose sharply last year when Chanel's Karl Lagerfeld picked him as his favoured successor. "I have a contract for life, so it all depends on who I would hand it to. At the moment, I'd say Haider Ackermann," he told Numéro magazine....
L’Oréal Melbourne Fashion Festival, starts 14th March 2011
[youtube http://www.youtube.com/watch?v=n1olQ2zeVms?rel=0&w=590&h=365] The L'Oréal Melbourne Fashion Festival launches this Monday with a week-long showcase of the latest autumn-winter collections. The festival brings the Australian fashion industry to...
Lucy in Disguise, Lily Allen and Comic (Twit) Relief
Lily Allen is offering you the chance to spend an evening at Lucy In Disguise have a couple of drinks and take home a free bag to raise money for the charity auction. Taking part through Twitter offering on "Twit Relief", the online auction that is raising money for...
Alexa Chung and Madewell hook up again!
That darling of the naughty London scene Alexa Chung is to collaborate with Madewell again after the huge success of her AW 2010 collection - we were big fans yet never commented. Skipping SS Alexa is working on another AW season - clever girl knows how to pace...
Kate Moss is Smokin’ hot at Louis Vuitton, AW 2011 Paris
Marc Jacobs collection for Louis Vuitton went without a hitch - don't you love it when a plan comes together. Kate pulled out the stops but insisted on breaking a couple of laws on the way... as she does. Thank you to the Guardian
Jean-Charles de Castelbajac Paris AW 2011 Skulls Rock
Could you be influenced by Damien Hirst - or possibly old school Alexander Mcqueen Accessories?
Digital Face Tease S/S 2011
Our sponsor has created some new products which we feel obliged to share - what are we thinking?
Central Saint Martins College of Art and Design – Kanye West
I can confirm that the rumours are rubbish (what, The Sun getting it wrong, surely not!!) They were reporting that Kanye West had applied to the college to study Fashion... With a debut album called College Dropout, it was a bit of a surprise to hear that Kanye had...
Catherine Middleton (Kate) wears Sarah Burton Wedding Dress
Sarah Burton has been named as the designer for Catherine Middleton's wedding dress - Sarah is the designer who was appointed as Creative Director to the Alexander McQueen collection shortly after his demise. Sarah's show was covered by the Guardian last year with...
The Year of Yohji Yamamoto, Paris, London 2011
It's going to be Yohji Yamamoto's year. The Victorian and Albert Museum is hosting a retrospective of his work over the past 30 years, running between 12th March and 10th July - if you get a chance, it's a must see. V&A Exhibition info. Yohji's most recent...
Crafternoon Tea Club ‘Fash Mash’ at the Barbican, 5th & 6th March
If you're here come and say hello, if you're not get your self together... As part of the Barbican's 'Do Something Different Weekend' a party is being held based on the theme of 'transformation', so what better than a FASH MASH PARTY. Using collective skills and...
Port – The Intelligent Style Magazine for Men
[vimeo http://www.vimeo.com/17368983 w=590&h=350] A stylish and witty publication that takes its influences from many quarters - appealing to (in my opinion) readers of "Esquire" and "Wallpaper" with a dash of retired "Loaded" but essentially a quality niche magazine...
Lady Gaga, Thiery Muglar, Paris Fashion Week AW 2011
We knew it was coming but wow: [youtube http://www.youtube.com/watch?v=tqXSB7glctg&w=590&h=360] The Thiery Mugler womenswear show at Paris Fashion Week did not disappoint - aside from the scene stealing distraction of Lady Gaga the collection itself was gorgeous. The...
Lisa Marie Presley – LMP How does she do it?
[slideshow] When was the last time you acknowledged Lisa's existence? Maybe it was on a quiet news day you might have glanced at another raft of bollo**s spewed by the tabloid press... aka The Sun, Express + and read that Lisa was leaving the UK or suffering from an...
John Galliano a very talented idiot
I stated on Monday (via The Social Tailor Facebook page) "Doesn't matter how good a designer you are if you come out with racist anti Semitic trash you deserve to be canned - let's all say good bye to John Galliano!" Little thinking it would make the global stoushie...
Edinburgh College Fashion Show 2011 Models
The Edinburgh College Fashion Show is almost upon us; this incredible charity event has raised almost £100,000 for a number of charities over the past couple of years - I was a guest of Poppyscotland last year, one of the ones who benefited from the event. The event...
Dolce & Gabanna at Milan Fashion Week AW 2011
First we get transsexual chat from Brazil Fashion Week, then we get the androgynous suggestions by critics of particular models in Paris - now in Milan we get Boy meets Girl (see top image)... where do we go from here? Thanks to the LA Times for the images
The Oscars, Red Carpet Dresses, 2011
The verdict is out - best dressed: Anne Hathaway in Valentino. Gwyneth Paltrow in Calvin Klein. Amy Adams in L'Wren Scott Sandra Bullock in Vera Wang. Mila Kunis in Elie Saab Couture. Natalie Portman in Rodarte. Everyone is raving about Gwynie's Calvin Klein number......
Oscars 2011, Natalie Portman, Colin Firth
All eye's will be on the Oscars tonight with favourites Natalie Portman for Black Swan and Colin Firth for the Kings Speech... what are the chances?
Elliot Atkinson London Fashion Week AW 2011
The many influences of Elliott Atkinson's collection included American history, the depression, body piercing, Scottish Arran and tartan elements - a fair old mix but it all blended beautifully together. If I have any criticism Elliot's hem lines, were shorter than...
Front Row at London Fashion Week S/S 2012
We are in the process of trying to secure a couple of seats for a lucky subscriber and friend to The Social Tailor for London Fashion Week next season (between 16th and 21st September) for the Spring Summer 2012 Collections? At the moment it looks like we've secured...
Meadham Kirchoff use the Moray Firth Gansey Project at London Fashion Week
The St Martins graduates and design duo are Edward Meadham and Benjamin Kirchhoff. The Meadham Kirchhoff brand was launched in 2006 as part of Fashion East, and is now as part of the Topshop-sponsored NewGen program. The boys employed a team of knitters from Moray, as...
Christopher Kane AW 2011 London Fashion Week
Opinions are mixed about Christopher's Autumn Winter Collection - there were 2 strong elements, lots of crochet work that your Gran wouldn't wear - far too cool, sorry scrap that - see thru - which I for one thought was fab, a great twist on a UK classic. The other...
Vivienne Westwood ‘Red Label’ at London Fashion Week AW 2011
Glam-TV have posted up Vivienne's catwalk show for Autumn Winter 2011 - and in the spirit of sharing: Our opinions on Vivienne's Spring Summer Collection from September last year... OUCH!
Burberry Prorsum Autumn/Winter 2011 at London Fashion Week
Did you get to see the live stream? What did you think? We all waited on tenterhooks, some literally having to cross their legs for the excitement... And yet we got to witness, a safe, sometimes boxy and awkward fitting with an interesting colour pallet collection -...
On the Street at London Fashion Week
Taking a look at todays New York Magazine Fashion section they took a look at few bystanders over the past couple of days... I'm thinking the best dressed were jumping in and out of taxis...!
Louise Gray AW 2011 London Fashion Week
Do you think Louise Gray was inspired in any way by that legend of London nightlife Daniel Lismore? Or is she coming up for air having been buried under that pile of coats in the guest bedroom after a great party? Where ever it comes from - we love it - not for its...
The Topshop Newgen Programme for emerging Fashion Designers
In 1993 the British Fashion Council created New Generation (NEWGEN), one of the world’s most internationally recognised talent identification schemes. NEWGEN continues to showcase and promote new designer businesses today. The scheme is sponsored by Topshop who have...
London Fashion Week Live Stream starts at 12:00 Sunday 20th Feb 2011
Day 3 of London Fashion Week - with a view to helping you attend some shows you'll get the best view here: London Fashion Week Live The shows streaming from this point today include: 12.00 Jasper Conran 15.00 Unique - Topshop 16.00 Osman 19.00 Richard Nicoll
House of Holland at London Fashion Week AW 2011
You've got to love Henry what an amazing mix: pearls, tweed, PVC and bingo balls never mind the jump suits and plus fours - what is going on in that boys head! As for the celebs, Jamie Winston, Sophie Ellis Bextor... Some have said Granny Chic is the order of the day...
Jena, Theo at London Fashion Week AW 2011
Jenny Holmes and Dimitris Theocharidis are the names behind Jena, Theo. Both studied at London College of Fashion. In 2009 they won the Fashion Fringe award. Their show was Friday 18th February 2011
DAKS, at London Fashion Week AW 2011
This collection by Filippo Scuffi for DAKS draws on their heritage (he must have been listening to Fiona Jenvey at Mudpie trends forecasting). Anyways - if you can't make it to the show they like so many this year are delivering a Live Stream of their show at 9:00am...
Caroline Charles, London Fashion Week, AW 2011
Caroline gave us time for lunch... which I then nearly lost (can you tell I didn't enjoy this one) The hemlines are right, just not convinced about the sludge brown pallet, and ill fitting leather skirts, head gear and, and, and... but then there was: Are we harping...
Paul Costelloe opens at London Fashion Week AW ’11
So Paul Costelloe opened London Fashion Week this morning with autumnal shades for tartans and tweeds - hemlines are still short - interesting considering the cyclical trend outlined by national fortunes - the deeper the debt the longer the hemline - the more...
Jess Runciman writes Trends 2012 for The Social Tailor
OVERVIEW Mudpie Trends identified this decade (2010 - 2020) as the age of conscious at their SS12 trend seminar last fortnight. A reaction to the previous decade ‘the age of consumption’, the rise of celeb culture and hedonism. The age of conscious will entail...
Elliot Atkinson – my one to watch at London Fashion Week
Elliott is showing his collection at the Fashion East event 3:45pm, 22nd Feb; a fairly unique event that's worth finding out more about, held in a fab location in Brick Lane. 3 Years ago Elliot was studying his Fashion BA at Edinburgh College of Art, originally from...
The Model Agency, Channel 4, Premier Model Management
Click pic to play trailer. The Model Agency starts Wednesday 23 February, 10pm, on Channel 4. This new series goes inside the offices of Premier Model Management to reveal the realities of life in the world's most glamorous industry. SERIES 1: Premier are beginning...
Victoria Beckham shows at New York Fashion Week
Victoria hits the sweet spot with her collection; wow, here is one critic that has been completely blown away - and believe it or not this is not just her giving her name to someone else's collection, she's had loads to do with this - admittedly her figure is one of...
Love you – just for being there.
This is Scarlett Johansson for Dolce & Gabbana - a little glamour for Valentines: [youtube=http://www.youtube.com/watch?v=-iGtPycenZY&w=590&h=320]
Emma Watson secures the Lancome deal
Emma Watson is about to sign a six-figure deal to become the latest ambassador for Lancome. The campaign is to be shot by celebrated fashion photographer Mario Testino next month, and will feature Emma as the face of the French beauty brand in posters and TV...
New York Fashion TV Week
Fashion TV have given us a little inside view on the Victor de Souza Fashion Show and Back Stage at New York Fashion Week. [youtube=http://www.youtube.com/watch?v=r_cR2DPV9YA&w=590&h=320] And backstage at Tadashi Shoji:...
Jane Davidson Boutique, Spring Fashion Show 2011
The spring Jane Davidson Fashion Show was titled: There's so much to LOVE. There were 11 sections to the show which was held on the first floor of their city centre store in Edinburgh, Thursday, 10th Feb. Not exactly #LFW scale but the labels on the catwalk certainly...
New York Fashion Week 2011 – pt.1
It started 2 days ago and we're getting loads of new talent surfacing - the press is being hesitant or scathing - the bloggers are being effusive. It's just very full on - the titbits that are causing a stir: 1. When British schoolboys, Marcus Wainwright and David...
Kirsten Dunst Jumps from Miu Miu to Bulgari
Actress Kirsten Dunst has been named the new face of Bulgari's new women's fragrance. The 'Marie Antoinette' star will make a guest appearance at the launch of the Mon Jasmin Noir perfume at a Mediterranean Eden themed party during Milan Fashion Week later this month....
JLS, Alexandra Burke = Fashion line for…
You and I both know that this collection is throw away fashion developed for an additional income stream whilst also promoting the artists music at the same time. The publicity stream has worked so far however central to any social media marketing campaign is the blog...
Jonathan Rhys Myers, Boss to Bros and back again
Hugo Boss have agreed to buy back their own stores from Moss Bros for £16.5million after developing the franchise proposition back in 1995. Our household is loving the new series of "The Tudors"
Great Models don’t pout!
What is the fascination by High Street posers of pouting? Have you noticed - nearly every photograph you see taken of girls in pubs and clubs around the UK where they are given the chance to pose - at least one if not all are pouting. Do not realise how stupid they...
Pants to Poverty!
Pants to Poverty, one of the UK’s fastest growing ethical fashion brands, will be making a debut at Pure Spirit later this month. To celebrate the launch and to show their support for Fairtrade Fortnight (28th February – 13th March), Pants to Poverty have recruited...
Z-MODE collaboration with Tabio stockings for fashion re-cycling project
Designer Victoria Rangayah will be using re-cycled stockings as a main material for her next collection. Previously Victoria has worked with companies such as ʻGuess Incʼ and created garments out of reject stock denim. Furthermore her re-cycled shoelace dress was...
Lanvin Spring/Summer 2011
What we've got to look forward to... The partnership of Lanvin and H&M has already been widely discussed, I thought however I'd take a quick look at what is in the stores right now from the main collection under the control of Alber Elbaz - the Head of Lanvin You...
WTF! Boycott Kenneth Cole
This is the very real danger of knowing a little but not using an experienced social media strategist or at least someone with more than 8 months experience!! We thought big brands might have learnt that hijacking hashtags is not a good idea and yet here’s US fashion...
The Givenchy muse gets major press at Brazil Fashion Week
Despite the arrival of some of the biggest names in the fashion and entertainment world, all eyes at the Winter 2011 fashion week that kicked off on Friday was the new runway star Transsexual model Lea T. Representing French brand Givenchy, the Brazilian model has...
New Facebook Landing page for The Social Tailor
We astound ourselves at our brilliance (ahem) - anyway... for February the Social Tailor Facebook landing or "Welcome" page has taken on a new form - for those of you that don't know us - it changes on a monthly basis, created by Digital Face (of course). They deliver...
High Street trend for Spring 2011, Leather Trousers
Girls, take a deep breath - they're back with a vengeance...
Katie Price Launches Fashion Line, Day22
Have you heard the news Katie Price is yet again set to launch her own fashion and accessories label, when I say again, did any of you pay attention the last time... The last one was horsey wear, my apologies, Equestrian clobber. In addition to her perfume and books,...
ten30 Glasgow Womenswear – Clyde 1’s Best New Designer?
The chat on the website says: "ten30 is Glasgow's unique and exciting woman's wear label. Our use of traditional machine embroidery creates bold, graphic patterns on luxurious fabrics in rich, hand-dyed colours. Ready-to-wear collections combine simple shapes and...
Christian Lacroix collaborating with Desigual
A little look at Desigual opening in New York: [youtube=http://www.youtube.com/watch?v=xkpWFJlS51Y&w=640&h=390] Christian Lacroix may not be able to produce collections under his own name – to which he doesn’t have the rights since the closing of his namesake label,...
Emma Watson Collaborates with Peopletree
Emma Watson is once again showing off her stylish side, sharing the first image from her third collection for British fair-trade label People Tree. Following a fall collection of bold styles, her newest collection for spring/summer 2011 includes jersey harem pants,...
‘BEST NEW ETAILER’ Missguided.co.uk wins Drapers Etail Award
Lily in Missguided Mini Friday 28th January 2011: Missguided.co.uk has been crowned ‘Best New Etailer’ at the 2011 Drapers Etail Awards – the prestigious industry awards ceremony honouring the very best in online fashion retailing. Cementing its position as an...
OMG, is that Bag like, 512 years old?
Established in the year 1500, we take a quick look at Kaguraya, the Japanese label of fashion and accessories that has one of the deepest and longest histories in the world.
Big Fat Gypsy Wedding Dress with Lights
My final collection was based on 19th Century French lingerie and was effectively wedding gowns - lots of fine lace, lots of bones, the odd headdress and yes I have been known to help friends pick their wedding gowns - so I have a soft spot for the genre. Imagine my...
Ksubi Eyewear is getting my vote!
[vimeo http://www.vimeo.com/18031615 w=601&h=338] Ksubi of course do much much more than eyewear - this collection was publicised in August of last year but I just couldn't resist sharing it - I find something very appealing about a creative director that clearly...
Vintage Festival moves to the Southbank
After the news that Vintage at Goodwood festival was cancelled. The event has risen again as Vintage Festival and will now take place at London's Southbank Centre Vintage is the brainchild of designers Gerardine and Wayne Hemingway (see picture above). The family...
Autumn Winter 2011 Menswear Trends
Alexander McQueen menswear - random colour, length and cut shows a lack of focus - too awful for words with the occasional gem. Moschino playing to their strengths with strong prints on well cut tailoring Dolce and Gabbana are playing with luxury, velvet, silk, satin...
Helena Bonham Carter and Surgery
Helena Bonham Carter will never have cosmetic surgery. The 'King's Speech' actress - who is famed for her eccentric and unique style - has no desire to go under the surgeon's knife or have Botox injections because it would limit her acting ability. The 44-year-old...
New Active and Print and Pattern Trend books released for Autumn/Winter 12-13 – available now…
As followers of fashion we love to know what trends are imminent, what to expect and be prepared for - those influencers that will challenge and effect not just your wardrobe but your mood, your taste in everything from the car you buy to the food you eat - and so we...
Fashionable Gents
Looking for inspiration in this cold weather? You can't find a much better source than this - the above images are from Rogue after a visit to Milan to witness the current Menswear shows. Take note of the shoes in the top 2, the trousers (pants) of the top one and the...
ASOS hit the headlines again
ASOS and Nick Robertson (CEO), announced their latest trading figures. ASOS plc, leading online fashion store announced Trading Statement for the 3 months ended 31 December 2010. Q3 Highlights • Retail sales up 59% year on year (UK +23% / International +156%) •...
Perfect Sense, Movie Trailer
The story of two people who begin to fall in love as the world begins to fall apart. Susan is a scientist. Michael is a chef. He takes a break from the kitchen heat in the alleyway below her apartment; she smokes a cigarette at the window above. He calls up for a...
UK Creatives lead the way – Bremont Watches
As the luxury jewellery market continues to buck the recession, the trend for ‘buying British’ is enjoying a welcome resurgence. Many of the top fashion houses now boast Brits in the coveted positions of creative director – the world is always eager for a taste of...
Burberry launches a new Advertising campaign
Burberry launches its first evolving ad campaign for Spring Summer 2011, where new British cast members will be revealed each month. The campaign showcases the high impact global monthly flow of new Burberry product and accompanying innovative content, used seamlessly...
American Apparel shows pubes to fight bankruptcy
The word on the High Street is that American Apparel is never very far away from bankruptcy - is that just a ploy to get more column inches, more PR or a genuine fact? "Dov Charney (head of American Apparel) is always one to court controversy, the advertising has...
Fashion is like Marketing Tick Boxes
Black tights. She must be prudish or maybe she hasn’t shaved her legs. Fur coat. She must have been born with a silver spoon. Bumpit. She must shop in Lypsy and have a membership for the local tanning salon. Shameful, but true. What we wear tells others so much about...
Designers Raise Cash for their new Collection
I'm a regular attendee at a Social Media Coffee Meetup (it kicks off at 8:00am) and you get Artworkers, Film & TV Production people to Students, Consultants and Freelancers - today was a real peach. You see it can be a real hit or a miss depending who you sit next...
Tom Ford quote of the week
"Women have turned themselves into these bubble-butted, grapefruit-titted, bloated-mouthed cyberbitches. I'm just not into that." (Thanks to the Guardian for that gem.) You've got to love the boy - he knows how to put a woman on a pedestal without objectifying her -...
Spring Collections all White
One of the stronger influences we'll see on our High Streets this season: Strains of the amazing splash that Rifat Ozbeck made back in 1990: [youtube=http://www.youtube.com/watch?v=bjD4nvyOymc&fs=1&hl=en_GB] I hope you've bought some good washing powder...
London Fashion Week Parties!
Ok, so the world is starting to gear up for London Fashion Week (#LFW), 18th - 22nd February, scrabbling around trying to get our mits on those allusive press passes... but for some their only access to this life of passion for models, celebrity, demi-god fashion...
Pringle using Skins for PR
The new series of Skins (series 5) kicks off this Monday and Pringle of Scotland's latest PR shots feature Freya Mavor one of the new cast... Is it because she's a clean cut well brought up young Scottish lass or do they know the story line is going to kick the arse...
Brother Sharp gets a Movie and a Fashion line!
In February last year a style blogger photographed "Brother Sharp" - a vagrant walking the streets fishing through bins and looking for fag butts - his story is amazing but no more amazing than the average down-and-out... Taken from Baidu Beat: China’s entrance into...
Carter Smith Photographer and Film maker
These images by Carter reminded me sitting watching the snow falling that we've got the Spring collections to look forward to... If you'd like to know a little bit more about Carter Smith go to IMDB
Diesel Jeans S/S 2011 Underwear
Loving this campaign by Diesel - don't you just love a Superhero - Mistress of Puppies and Dr. Score. Thanks to Diesel for the insight
Big Sexy Pictures – Work!
Taking a leaf out of Andrea Linett's book (the creative director of eBay Fashion) all you need to do to make a fashion site more upmarket and away from the flea market approach is use big sexy pictures - and you know what. It works. An article published in the New...
Otto ate my earrings!
Kate Middleton turns 29 this Sunday and the London Evening Standard have done the usual with all the chat about the build up for the wedding and protocol, who will be doing what with who... ok interesting enough I guess, I was just more interested in the fact that...
Fashion Celebrity Illness
Because I am now bed bound for yet another day due to this interminable bloody flu, hacking cough thing my mind is not really on my work... I'm drawn to the parallels of the illnesses suffered by both Chuck Berry who collapsed onstage during his performance on Sat,...
What’s happening at Evisu?
Many of you will know Evisu as those jeans with the white paint squiggle on the butt pocket, a-la: They've put a hell of a lot more into fashion than the seagull logo jeans but this is the western worlds biggest impression. A couple of years ago they secured Kim...
Spring Summer 2011 Heels
I thought we'd take a quick look to see what we can expect from a couple of designers this month (or at least Spring Summer 2011). Particularly looking at statement pieces and rising trends; you'll notice the wedge is back and ribbon fastening will no doubt appear on...
Be Featured on Tyra.com, yes the official Tyra Banks.
Tyra is attempting to familiarise the world of fashion photography models with the term "SMIZE" - do you know how to do it? Do you know what it means? If you go to "SMIZE OF THE DAY" on her site, upload your shot, Tyra is offering the opportunity for your shot to be...
Party Dresses for Free
Do you like Coleen Rooney? She's an interesting role model, don't you think? Why say "Party Dresses for Free"? You know it's never going to happen... and if it did they are likely to be rubbish, unless of course you happen to be famous, well known or a designer's...
Can we have another Body Map?
Body Map was the label created by David Holah and Stevie Stewart in 1982 which brought a fresh approach to fashion in early 1980s London. The two met at Middlesex Polytechnic (as was), started their own stall in Camden Market and both graduated with first class...
Boys Party Shoes
Are we turning into clowns because there is no alternative or because it's the only way forward if we strive to look different? Hello Fancy Dress, give me some more please... then again So maybe we don't want to look like clowns, just smart dressed boys with an eye...
Our Lips are Sealed!
Where do you get your inspiration? From within. Click on the picture to view the video on Youtube Many thanks to Basement Film Productions
£1,700 handbag sells out in 60 minutes
They say that retail is in trouble... really though? For all the queues I saw outside shops in December; word that new stores are opening up units across the UK. Surely it's a case of getting the package right but then lets face it if we all knew the answer everybody...
Megan Fox takes over from Victoria Beckham
I'm talking about modelling for Armani Underwear, Victoria Beckham and Megan Fox - who do we prefer? My daughter is the biggest fan of Megan Fox, I on the other hand...
Merry Christmas from The Social Tailor by Tim Minchin
We have selected a wee Christmas ditty for our regular readers by Tim Minchin White Wine In The Sun [youtube=http://www.youtube.com/watch?v=fCNvZqpa-7Q&fs=1&hl=en_GB&rel=0] Have fun over the holidays.
The Social Tailor on Facebook
We've had a slight upgrade to our Facebook landing page to include a picture by Patrick Demarchelier which was taken for German Vogue. It's cold out there and we thought Patrick's picture might warm you up...
Christian Louboutin Slippers – no no no
Surely these denim shoes / slippers are a joke, I mean really, WTF! From the site: "onshoes.com" Apparently back by popular demand are a masculine, spikey shoe by Christian Louboutin. They are called Rollerball Loafers. The casual dress shoe originally debuted in...
Snow halts play – Valentino Wellies then?
I spotted these in Net-a-Porter.com and thought I'd share. What are we thinking? I'm thinking very naff in the wrong context, passable with a gown... (pumps indoors though!)
London inspires creativity by Gabriel Gettman
Jodie Harsh hosts amazing club nights in London and approached the CSM student and one of the most creative fashion film directors Gabriel Gettman to produce this little ditty for CIRCUS. If you're looking for a little inspiration look no further! Starring eighteen...
Beyonce perfume advert banned
Guess what someone is getting for Christmas...?[youtube=http://www.youtube.com/watch?v=8HSp9g9GAEE&fs=1&hl=en_GB&rel=0] Beyonce's advert has been bumped by the UK advertising standards authority to after the watershed... quite right too, she should be...
Janet Jackson hatred?
What is it about Janet Jackson that has so many people spouting hatred? Is it family connections, her music career and the 35 number 1 hits, her beauty, that hour glass figure, her tendency to have a fluctuating weight issue - or maybe it's just that she has access to...
An interview with Karl Lagerfeld
[youtube=http://www.youtube.com/watch?v=sVqgqzTUBxY&fs=1&hl=en_GB&rel=0] Working by instinct - luxury is a word over used - Facebook is a flawless object... Karl Lagerfeld, Creative Director of CHANEL interviewed by Imran Amed - The Business of Fashion, at the 2010...
Urban Outfitter takes Anthropologie to Edinburgh
There can be no doubt about 2 things: 1. There is definitely a resurgence in UK retail investment 2. Urban Outfitter is a great store concept beautifully packaged Anthropologie is part of the same business but as Aubin & Wills is to Jack Wills, Anthropolgie is to...
Burlesque is in Fashion
The resurgence of burlesque or the mainstream acceptance of its influences on everyday fashion, in my opinion is about to increase. Aside from Steve Antin's movie "Burlesque" starring Cher, Christina Aguilera and Stanley Tucci which releases this month the amount of...
Fake Tan and Celebrity Choices
We thought we'd get some advice from those Skin Care guru's LookAbFab, who have put together an insight on who wears what... why, because we're nosey and we want to know! Joan Robertson says: Celebrity Fans of Xen-Tan - Heidi from the Sugababes, Olsen Twins, Holly...
Marc Jacobs Bag (worth $595) Giveaway
The Marc Jacobs bag Giveaway ends at 10:00 EST on the 17th December 2010. No purchase necessary. Open to both registered and not registered visitors. Only one entry per person. Enter by clicking the picture. Brought to you by Simply Sample Sales
Snoods and Muffs
So all the chat is about this rotten weather - we're all getting fed up with it - particularly the frozen slush that's a bleedin' nightmare to say the least. With the bad weather comes the weird sounding accessories and clothes - everyone of them sound like terms used...
Pete Doherty’s Jewellery
I was hoping by now that Pete's new range of jewellery - Albion Trinketry would be available or at least the beginnings of a website that sold it online... but no. If you're not familiar with the concept that Pete was getting involved in presenting a line of jewellery...
Vintage = the future?
Talk to any stylist worth their salt and they'll tell you, less is more and mix your wardrobe with, High Street, Big Brand, Classics and Seasonals - so what of the vintage pieces. We're hearing it more and more - Vintage is the way forward - clearly if looking back...
Victoria Beckham talks to Suzy Menkes
That legend of fashion journalism Suzy Menkes (International Herald Tribune fashion editor) talks to Victoria Beckham at the fashion and luxury conference in November this year. A great insight into the development of her brand, the way she works and the techniques...
Size 12 is the new 8
I make no excuses for the fact that I am a fan of the fuller figure - androgynous, heroin chic does not work for me - hell I've questioned before the state of some of those dreadful skeletons that grace the catwalks around the world. But get this - there's a mini...
Anna Wintour on P Diddy’s Latest Album!
It would seem that money can buy anything. I suspect Vogue just secured investment for the next 10 years. Sean Combs (aka P. Diddy) persuaded Anna Wintour (long term associates), the Vogue Editor to make a guest appearance on his latest album. Anna has landed a...
Links of London, Pandora…
Don't you just love Christmas? The parties, the holiday, that time to truly slob in front of the TV with your jammies on with a large glass of wine a monster box of chocolates... maybe I'm dreaming but I'm damn well going to try! I've always had a soft spot for Cat...
Black Lace Party Dresses for Christmas
Ever since that glorious moment when we saw Emma Watson on the red carpet with her new elfin hair do and in that cheeky lace LBD - for Harry Potter and The Deathly Hallows: Part 1 we've spotted the growing trend of black lace - little black dresses - have you got...
Justin Timberlake
Continuing our look at people influencing fashion and creating hysteria we offer up Justin Timberlake. Born January 31, 1981 he became famous in the late 1990s as the lead singer of the boy band 'N Sync (as if we didn't know). Justin has of course worked as a model...
Keira Knightly
Keira Knightly is our next celebrity fashion and hysteria creating icon. Born 26 March 1985, The daughter of actor Will Knightley and playwright Sharman Macdonald sister to Caleb. After she reputedly requested an agent at the age of three, her parents allowed her to...
Emma Watson
Up next for our look at celebrities that influence fashion and cause hysteria - Emma Watson - yes Emma's been in our eye-line due to her relationship with Burberry but that recent haircut is knock-out! Emma was born in Paris, France to parents, Jacqueline Luesby and...
Chace Crawford
Our next pin up that's influencing fashion and hysteria is Chase Crawford. Chace was born in Lubbock, Texas, July 18, 1985. An actor best known for his role as Nate Archibald in Gossip Girl. He also has a younger sister, Candice Crawford, who was Miss Missouri USA...
Scarlett Johansson
Continuing our look at people who we consider are both influencing fashion and hysteria we offer Scarlett Johansson. Born in 1984 and one of a twin Scarlett was brought up in New York. She has an older sister, Vanessa, who is also an actress; an older brother, Adrian;...
Robert Pattinson
This week we're taking a look at people that are influencing fashion and hysteria. Robert Pattinson first came into our hearts and minds as Cedric Diggory in Harry Potter Goblet of Fire - born in London in 1986 he has been breaking hearts all around the world the...
Vogue Spain (España) 2010 a good year
It's not often we take the time to look at other country versions of our favourite magazines - it's not often I'm in Spain but thought I'd share why I thought this year was a particularly good one for Vogue España. When we get inspired by fashion and the elements that...
Spectacular Chinese Fashion
I don't know about you but I kind of assumed Chinese fashion was limited by commissioned sweatshops and copied 'designer' fakes - how wrong was I! I mean check these out:
Japanese Harajuku Makeup
Have you noticed how that wonderful art-form Japanese Harajuku is steadily influencing western fashion - in particular the make-up. Harajuku has been around in my view from the 1980's - the use of feathers for eyelashes for example... Dare I mention her: Katie Waissel...
Fashion Publicity – social, do it right!
What do you do for a living? Maybe it's time, as we move towards the holiday season we share... as this blog becomes more and more popular I keep getting asked what do you actually do, you know, for a living? I (CG) train and supply social media strategy to your...
Edie Sedgwick’s Eyes
More and more I hear about the deep fascination that people (in the fashion and cosmetics industry) have over Edie Sedgwick - that glorious muse of Andy Warhol. She was however a tragic individual. The following copy is taken directly from Tamburina: Edie Sedgwick is...
Nicki Minaj a Trois
Who the hell is Nicki Minaj? I'm guessing one or two people will be finding out after this little piece of exhibitionism? Clearly it sometimes pays to have no taste. She's walking towards you and you think: "ok, that's a smart suit for the stage." She starts to turn...
Jack Wills opens today in Glasgow
At 10am today Jack Wills opens its doors for the first time in Glasgow - the flagship store on Buchanan Street has been painstakingly developed... blah blah blah. The live band kick off at 12:00... Glasgow beware - a new type of student will appear on your city...
Daniel Lismore versus Leigh Bowery
They say that fashion is cyclical... whether yes or no there are definitely similarities between these two. What do you think? Daniel: Leigh: And then was their parties: [youtube=http://www.youtube.com/watch?v=qfgo6ebWo18&fs=1&hl=en_GB&rel=0]...
Key Fashion Influences Spring / Summer 2012
I came across an interesting notice for designers and students alike - the Mudpie "Trend Forecasting" people are holding seminars open to anyone (at least anyone who buys a ticket) at the London College of Fashion on 27th January 2011 on the key influences for fashion...
VOGUE Hommes Japan wins again!
I've picked these images not because they're current but more to do with the time of year... VOGUE Hommes Japan in my eyes consistently delivers fantastic photography that draws me in - their cover shots are genius; the latest: My feelings towards thought-provoking...
Alexander McQueen’s Lion silk-jacquard kimono cape
It’s 32 days until Christmas, my tree is up (don’t judge), the presents are all wrapped (smug. Moi?) and now it’s time to soak up the Christmas festivities. Well, not quite. I still need to purchase this year’s obligatory party dress. Parties, never mind Christmas is...
Pirelli Calendar 2011 and Karl Largerfeld
I was reminded that in April this year Karl Lagerfeld was presented with the opportunity to shoot the Pirelli Calendar - no longer the swimming pool or beach scene - here we have a return to the art-form it deserves bringing taste and class on a whole new level. Not...
Hilditch & Key the King of Shirt makers
It's been so long since I've been in the trade that I'd completely forgotten about those genius shirt makers Hilditch & Key. 20+ years ago I spent 3 or 4 days in their shop on Jermyn Street in London, learning everything about the business from the cutting room to...
Clothes Show Live 3-8 Dec 2010
I don't know about you but I'm less than tempted to make an appearance after hearing a cockney wide-boy do the V/O for their video promotion... Are they selling 2nd hand cars or delivering the UK's largest (open to the public) display of fashion, make-up and style?...
Kate Middleton has made it Wedding Dress Season!
Ok, so she's got to choose a designer, House of Windsor will insist it's a UK one, I'm sure she'd agree - but who will it be? I've plucked out a few to have a guessing game - what do you think? I would like her to consider someone like Christopher Kane... I studied...
Thomas Mahon, English Cut, Saville Row Tailor
I guess by the very name of this blog, The Social Tailor you'll know that we have an interest in tailoring and not just catwalk and high street attire. A good friend of mine Hugh MacLeod introduced me to the world of social media and social objects around 2005 - he'd...
Victoria’s Secret, UK bound
It was revealed earlier this year that Victoria's Secret will be opening a flagship superstore in London on the corner of New Bond Street (naturally). And yet any attempts to buy the stock in the UK currently - gifts for loved ones for example is really hard. I could...
Fashion Retail Video Marketing
This morning I was fortunate to be invited along to Winning Entrepreneurs New Media Breakfast held in Edinburgh run by Fatbuzz and assisted by Attacat. The session was all about using video for marketing and I was reminded by the French Connection example (Youtique) -...
(Lady) Godiva goes Postal
I found a local boutique who are really pushing the boat out and I can't help but adore their passion. GODIVA After finishing an early meeting I was walking past one day when the store was opening; introduced myself to the owner, Fleur; I had a wee rummage around a...
Shorts on Girls are Wrong!
This is a post I've been wanting to get off my chest for a very long time. And now that Winter is definitely here... The only shorts that work on girls are short and tight - that means sizes zero to 10 only - 12 is pushing it, 14 and over stay in doors. Why people...
Kate Moss Lingerie Collection
This shot is from the Agent Provocateur... however the word is out in the blogosphere that Kate is developing a lingerie collection with her chums at Top Shop. We await the official launch with baited breath. SugarScape Fashion Magazine Fashionism
Black is the new Black
Graeme Black, the Scottish designer that heads up Hugo Boss is featured this month in Instyle magazine. He is loved and reveered by many red carpet girls from Jessica Alba to Devon Aoki and Olivia Palermo to Diane Kruger, interestingly all his fans are girls that have...
Stella McCartney Love to Hate
Stella McCartney often finds herself stuck in a Marmite world; there are those of you that will do anything to kiss her butt, be all over her like a rash, treating her like a demi-god. Then there's the rest that because of her Dad and the opportunities that has...
Who is Sergio Tosoratti?
If he, they, them are anything to do with this, I might be interested to find out more...?
Caryn Franklin big’s up Scottish Textiles
[youtube=http://www.youtube.com/watch?v=EnfuEumw-LU&fs=1&hl=en_US&rel=0] Caryn Franklin of "How to Look Good" fame was (I think) invited to Scotland by Cathy Black, head of textiles at Scottish Enterprise to open a showcase that highlights the collaborative activities...
Rei Kawakubo the man behind Comme Des Garcons
The amazing collections behind the name Comme Des Garçons are not often seen or heard in the headlines yet they've been regularly surfacing in Europe since the mid 70's. Rei Kawakubo (who incidently is female) founded and opened the business in 1969, the company was...
Matalan and Retail change
Have you noticed there's loads of interesting changes happening in retail - first I got wind of the exodus of some of the buying team from New Look to Primark. But the latest is the first TV Advert from Matalan in 4 years - what worries me more though is their...
London Fashion Week – invitations
Ok, so we're starting to get invitations to cover a number of shows 18th - 22nd February 2011 during London Fashion Week - we couldn't be more thrilled - thank you to those that have sent them so far (we like the early bird). There are a few that we'd still like to...
Colour Trends for Spring Summer 2011
If you're in the retail game these collections have all ready been bought but in order to share with you newbies, one of the best resources for establishing fashion pallets in the coming seasons is Cosmoworlds. They say "Europe's leading News Channel for the Creative...
Hells Angels suing Zappos, Alexander McQueen, Saks Fifth Avenue…
Hells teeth! I've been sent a few links today about this story; I'm being lead to believe that the Hells Angels are being offended. These are the guys whose moto is "Live Fast Die Young"; who reported by the BBC Europe on the 10th March 2000 as "these are not very...
Jimmy Choo Boot Disaster
So you know I'm a big fan of Jimmy Choo - hell I'm on his mailing list and pester the poor man on a regular basis - but this new cut price thing, I'm not convinced by it. I mean UGGly... I mean look - for £85 you can own a pair of Jimmy Choo boots - but look at them!...
Vogue Japan uses Sex (y images)
<img alt="" src="http://photos.seelike.me/i.ashx? Developed for the iPad generation. And there's loads more where these come from: Vogue Hommes Japan
T-shirts with studs WTF!
Is it just me or has the current trend on the high street of sequins, glitter and studs on T-shirts gone overboard? I mean seriously is it a Chav Fad? I seem to remember watching 80's TV programmes like Dynasty and Dallas where some of the stars would be wearing...
Taylor Momsen, Gossip Girl turned Goth slapper
[slideshow] What is it with Hollyweird child stars going off the rails before they're adults (by that I mean legally allowed to drink) - our delightful if preppy girl Taylor Momsen has fallen into that rebel trap. She has the beauty to be the face of great products...
Behind-the-Scenes with ‘Alice in Wonderland’s’ Costume Designer – The Hollywood Reporter
[brightcove vid=643292234001&exp3=6555681001&surl=http://c.brightcove.com/services&pubid=769341148&pk=AQ%2E%2E,AAAAAC3bNtw%2E,c0hgCOyLwy4VjqwaHGtYJLQQv4jcqpk_&w=450&h=300] As important in film as it is on the High Street - interesting insight...
Guaranteed to increase Retail sales
Direct quote from the Harvard Business Review. "Professor David Yermack of NYU’s Stern School found that following 189 public appearances between November 2008 and December 2009, Michelle Obama created $2.7 billion in cumulative abnormal returns—value over and above...
Jimmy Choo Welly Boots
These are by no means new - but people are starting to think Christmas presents... I know! Anyway I'm thinking it might be the only way I might get the wife to join me for a stiff constitutional after Christmas lunch... what do you think? I've had a long fascination...
Noritaka Tatehana appears 2010
I stumbled upon the most amazing pair of shoes, which should really be classed as an art form rather than footwear, to discover this is not the only talent pouring out of Noritaka. I am enchanted by the cut, drape and cloth of this dress which he has named from his...
Madonna with Dolce & Gabbana – Why do we LOVE it?
Maybe because she crosses that line between Stifler's Mum and Traci Lords but with a whole chunk of amazing styling, great taste if a little obsessive (just a tad Madge) Oh yes and did some singing and acting for a while. That duo Dolce & Gabbana are a phenomenon...
Fat Boy Leisure Wear
We're not big fans of "Leisure Wear", particularly any thought of exercise sends shivers... lazing around pool side we can appreciate... anyway I digress. Thought I'd share these little gems with you - a singular range of Track Tops for Girls - rather aptly called...
Heels S/S 2011
There's lots of chat about what girls can expect to adorn their feet for Spring Summer next year - there's lots of pseudo sandal pumps or hippy sole'less leather nonsense with wrapped laces for the ankle detail... Yeuk. I remember picking out some Armani heels for my...
Organic Pleasures
Increasingly there seems to be an influence in fashion design from the 1920's to 1950's jet set - I saw the influence in the Ferragamo show in Milan S/S 2011 and many more besides. But here we have a slightly different approach - Lingerie, Ladies toys, Lotions and...
New Designers wanted for LFW 2011
Yesterday the announcement that all you budding Fashion designers have been waiting for... The British Fashion Council (BFC) announced it is opening applications for designers to participate in London Fashion Week (LFW) February 2011. There are seven categories for...
The Italian Man has gone Gay… (happily)
[youtube=http://www.youtube.com/watch?v=elte1g9-_Hc&fs=1&hl=en_US] SALVATORE FERRAGAMO : MILAN SS 2011 This short insight into Ferragamo's catwalk show offers a peek behind the curtains of the very real dilemma of the fashion conscious hetro male - this collection...
Shoe fetish
I know I'm not alone when it comes to loving shoes... not by a long shot and when I say I love them - as a child I was drawing shoe designs - not boys shoes - I just loved the idea of the heel. And not in a Purple Prince way, but for girls - making them more elegant,...
Girl’s do you look good Naked?
You certainly didn't hear it here first but it's what everyone is buying into. The huge trend for Spring Summer 2011 is sheer or see-through fabrics - particularly the soft feminine delicate layers. "Now I'm sure I put that number for a gastric band operation...
Still Loving Versace’s S/S 2011 Menswear
At the Milan Fashion week Versace put on a fab show check this puppy out - 8 minutes of pure joy: [youtube=http://www.youtube.com/watch?v=Z7i7b9Q9GaQ&fs=1&hl=en_US] I have to say that I don't entirely love every piece and feel that they're still cutting their trousers...
Why Fashion works!
I wrote a piece for the UK Marketing Magazine The Drum and thought the decent thing to do is to post a link to it from here: http://bit.ly/aOmiDA If you enjoy it feel free to leave a comment.
Catch up on the latest STD
Duh - Social Tailor Daily! Features by Miss Kelly Osborne, Style Watch Mag, Chic Report and Cat Walk Queen
Paris Fashion Week goes 80’s
Ok so the Lanvin show is tomorrow at #PFW, it promises to be a lot of fun - I wonder if they'll be playing any Robert Palmer for their catwalk show...
Boutique Survival – You can do it!
Here's a store that looks like it's not only at the crossroads but at a dead-end. Goodbye Mrs Smith. (If it's not I apologies, this was taken at 3pm 29th Sept 2010 and it was closed and looked like until further notice.) What does the boutique fashion store need to do...
House of Fraser Pay Attention!
Hats off to House of Fraser - there I was mumping my gums about the laziness of current retailers using posters instead of creative talent and the fact that you can't find what's on the poster in the window anyway... well get this: House of Fraser have made a point of...
Fashion Retailers Have Given Up!
Tell me - when have you ever been drawn into a store because you liked the poster in the window. - And tell me, when did you ever find that piece of clothing you saw in a poster when you went into that store... Cruise and French Connection are not the only ones - they...
Daddy’s girl wants a Prom Dress
Consider the dilemma - your little girl now 17 almost 18 is in 6th year at a private school and she's been brought up around relative wealth - hell she was telling step mother aged 4 "should you really be buying that Burberry handbag, have you not got another one at...
Burberry Bailey with a twist of Menichetti
Click on the image to view the show. Christopher Bailey's S/S 2011 collection was on the money, a great commercial collection that embraced his great cut and fabric techniques with leather and studs. His 80's inspired belts and bags were groovy and stunning colours...
Westwood Collection looks like Garbage
I get the distinct impression that Westwood is on a major climate change mission to the extent that analysing rubbish / garbage was the inspiration for her latest collection. I own a number of Westwood pieces myself including suits and knitear so you'll know I'm not...
Quotes from Karl Lagerfeld
If you don't then you need to - if you haven't then get to it sharpish... I'm talking about Twitter and Karl Lagerfeld's stream. It has not been verified so I don't know if it's the real thing - however... I find it mesmirising. Sometimes a little cheesy but largely...
Julien Mcdonald: a jumped up little prick
Julien Macdonald: a jumped up little prick with arrogance beyond belief. That's what I used to think. Then he turned up on various TV programmes as judge, mentor or advisor and you begin to see it is opinion based passion for the subject which I can totally...
Mulberry #LFW & Prince?
The Mulberry show has been trending on Twitter very positively and not just the music or the fact that they had wee dogs on the catwalk - Big hair is the order of the day, lots and lots of high waists, wedges and heels and everything with a tinge of RED as opposed to...
The Social Tailor gets Facebooked up
Well it's a big deal to me! Well kind of - you know it's just because it's popular just now... would that be fashionable? Who cares - you just know it has to be done! So do me a favour and say hello!! Facebook link
Tom Ford, begs the question
TOM FORD Ok so we all know who Tom Ford is; he brought a certain spark to Gucci, left to do his own thing, got into fragrance and movies... stop. Didn't it look nice anyway? So reading the NY Times the other day and came across their crit of his show for NYFW: "Since...
Paul Smith
There's a somewhat Indie band that hail from Tyneside in the UK - Maximo Park (I'm not a fan) - the lead singers name however is "Paul Smith" which amuses me no end. What's more he's a fan of suits and due to his energetic performances he has them specially tailored....
Spray On T-shirt a Reality
I mean seriously what is the point!! Is this ever going to be high street... I don't think so. So maybe for the fetish market... erm possibly. The only possible function is some weird specialist type situation with a tiny requirement. Here surely is the case where the...
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LFW S/S 2011 Boateng gets the buzz
This year at LFW (London Fasion Week) Ozwald Boateng is the hot ticket. For once the ladies couture is not the only show in town. LFW last year introduced a mens day - day 6 (Wednesday) and Boateng is putting on something spectacular. Leicester Square Odeon promises...
Burberry understand consumer passion
[youtube=http://www.youtube.com/watch?v=PPsI42x9Pyg] Thank you Luxury Daily... although having someone able to pronounce the name might have been better... just sayin'!
Fat on the Catwalk
That's the debate - all this chat about London Fashion Week succumbing to large amounts of "Plus" size models. Are we to believe that the young kids that see or witness this on our daily rags and on the news will now think - Yup, sod trying to be skinny, even the...