The battle in the world of fizzy pop continues in Fashion. I wrote recently about the Karl Lagerfeld bottles exclusive to Harvey Nichols, there were also versions by Missoni and Versace shown at Milan Fashion Week as far back as 2009. But now there’s a whole new approach – in partnership with Yahoo, Diet Coke or increasingly being renamed (depending where you are in the world) “Coke Light” have teamed up to produce an online magazine looking at fashion called “Style it Light …fashion your way“. The site is a fairly good mix of street style, celebrity style, shopping tips and “how to wear it” content. In other words, fairly general fashion coverage, but for a brand that’s looking to appeal to a fairly general audience it makes sense.
I’d be interested to know what you think?
I suspect they might fair better, sponsoring a blog like this 😉 don’t you think – HAH! Whateve they do has to be an improvement on this:
