New Look are a fun frolicky brand that know High Street fashion and have done well to capture a great market share for a number of years throughout the UK shores. They recently commissioned some fab work with MOTHER (an advertising agency not my Mum…) who have been using all sorts of ways to engage with their audience – seeking mixed sized High Street models, educating their customers with outfit combinations – no complaints, all great. (See Marketing Magazine for details)
My gripe is aimed at the logo – I can not be alone in thinking it is doing nothing but damaging the brand – it looks like an 80’s throwback that they have overlooked or can’t afford to update. I’m betting lots of people have suggested it needs over hauled but because it was “designed by the owners Uncle Robert” he won’t budge… I’m guessing here but surely it’s due for a makeover too?
